Carissa Wesson

About

With a robust background in marketing and graphic design, I have honed my expertise in project management, email strategy, and creative services. I hold a Bachelor of Arts in Graphic Design and a degree in Marketing from Eastern Michigan University. My professional journey includes roles such as Project Manager at Apex Systems, where I streamlined workflows and managed budgets, and Email Marketing Consultant at Horizontal Talent, where I led automation teams and developed lifecycle marketing strategies. As Director of Email & Creative Services at Hansa Marketing Services, I strategized lifecycle email communications and managed multi-channel CRM campaigns. My experience as an Email Developer Manager at Golub Capital and Visual Designer at SSDM further solidified my skills in overseeing email development projects and creating digital assets. I am passionate about enhancing customer interactions through innovative design and strategic communication.

Experience

• Project Manager (Contract at Sinch) · Apex Systems03-01-2024 – 06-01-2024

  SMS Messaging, Email, Video, and Rich Messaging Communication Agency | Project Manager. Collaborated closely with account leaders, clients, and internal teams including creative, campaign managers, analytics, and engineers. Handled new project intake, team briefings, and project setup, which included activating the team, setting up the project in Asana, and implementing processes to maintain project progress. Managed budgets, schedules, and overall project planning, ensuring timely and cost-efficient completion of all project deliverables. Spearheaded the development and implementation of new processes to streamline existing workflows, significantly enhancing team efficiency and effectiveness. Led daily internal team meetings, prioritized tasks, and ensured the team stayed on track with all client deliverables. Organized client meetings to discuss project status and initiate new projects. Led biweekly client calls to communicate project updates, address missing items, manage potential delays, and provide status reports for multiple projects.

• Email Marketing Consultant-Project Management and Email Strategy · Horizontal Talent07-01-2023 – 01-01-2024

  Solar Panel Company | Focusing on Email Development & Strategy, Email Best Practices and Project Management. Led Automation Team while collaborating with cross-functional teams to develop optimized communication plans, focusing email best practices and customer journey experience. Spearheaded the integration of Asana as the primary project management tool for the marketing automation team, streamlining processes and increasing efficiency. Developed lifecycle marketing strategies for SMS and Email messaging. Established new processes and workflows that allow for collaboration between stakeholders and the email marketing team. Conducted comprehensive training sessions to ensure team members were proficient in using the system. Managed project intake, planning, and assignments for the entire Marketing Automation team who work on SMS and Email campaigns for sales, leads, internal and continued customer interactions post-install. Responsible for QA, legal review, reporting, campaign validation, and supporting Automation team on projects. Coding and creating Email Design Systems that are all about accessibility, personalization, and clear customer messaging. Fine-tuning the customer journey and creating better customer interactions through email. Ran kickoff meetings to gather requirements and align stakeholders, create timelines and assign actions to Automation Team.

• Email Developer Manager · Golub Capital10-01-2022 – 07-01-2023

  As an Email Developer Manager, likely responsibilities included overseeing email development projects, managing a team of developers, ensuring email campaigns were executed efficiently, and maintaining high standards for email design and functionality.

• Director of Email & Creative Services · Hansa Marketing Services10-01-2020 – 11-01-2022

  Email Marketing Agency | Strategy, Development & Coding for Lifecycle Email Journeys. Strategized with clients and collaborated with their teams to fine-tune their lifecycle email communications. Led cross-departmental campaign projects, and implemented standard operating procedures for email programs such as timelines, strategy, A/B testing, email standards and operational goals. Developed lifecycle marketing strategies for SMS and Email messaging to increase revenue, customer engagement, retention, and acquisition. Managed an email coordinator and freelance team of SFMC architects, while keeping client work on track, and in compliance with federal laws. Development and execution of multi-channel CRM campaigns, including email, SMS, push notifications, and in-app messaging within the Salesforce Marketing Cloud system. Cultivated positive relationships with client teams with a focus on collaboration. Coded daily emails for a DTC audience of 3 million+. Salesforce Marketing Cloud: Email Studios, Content Builder, Cloud Pages, Journey Builder, and Automation Studio. Klaviyo: Flows/Automations and regular deployments. Client Projects: Keurig: Developed an HTML Email Design System that included a variety of reusable modules plus over 100 redesigned emails with a focus on accessibility. Keurig: Created email and in-app communications for segmented audiences surrounding promotional events, giveaways, and new product features. Dr. Pepper: Created the growth strategies for user email journeys with the goal of increasing traffic to the Dr. Pepper portal as part of their continued customer loyalty program. Om Mushroom: Developed 6+ monthly emails & contributed to monthly strategies to increase sales and decrease the use of coupon offer codes.

• Visual Designer · SSDM01-01-2020 – 10-01-2020

  Digital Marketing Agency | Digital Design and Creative Strategy. Created designs for a variety of digital platforms- websites, social media, display ads, video, and email. Planned out omnichannel campaign strategies and created digital assets that reinforced a brand's style or voice through its visual touchpoints often with the goal of increasing views to clients' websites. Utilized data to help guide design decisions, producing creative solutions that helped solve problems for B2B and B2C clients. Team collaboration during brainstorms, campaign development, and production all went into helping develop marketing-focused solutions for clients. Social media posts and ads, along with blog creative for the agency were a big part of the work handled, to continue to keep new clients interested in considering SSDM.

Education

• Eastern Michigan UniversityBachelor of Arts - BA, Graphic Design
• Eastern Michigan UniversityMarketing, Business Administration

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