Melina Panitsidis

About

Marketer with over 5+ years of experience across content, operations, sales enablement, and brand. I've managed a website redesign project from start to finish, owned all CRM data and processes, crafted many types of content, collaborated directly with leadership teams on marketing initiatives, and carried out industry research for brand projects. To sum it up, I figure it out. I'm an all-in team player with a hawk-like eye for detail who's always ready to dive in wherever to make marketing projects come to life. In my free time, you'll find me reading, cooking, or getting all dressed up just for fun.

Experience

• Marketing + Content Creation · Freelance10-01-2023

  Marketing and content creation for purpose-driven brands. Services: Content: Blog posts, email, newsletters, guides Copy: social media, website, landing page, product descriptions Creative: brand strategy, messaging and positioning, social media content

• Marketing Manager · BuySellAds12-01-2022 – 09-01-2023

  As a Marketing team of one, my responsibilities included: Marketing Operations: Managed all CRM (HubSpot) data and implemented new processes for organization Sales Enablement: Partnered with Sales and Publisher teams on marketing materials including: one-pagers and sales decks. Brand: Implemented the BuySellAds messaging and positioning guidelines and led a total website redesign project. Website: Owned everything from copy and content to updating and creating new pages. Content & PR: Drafted company blog posts, guides, and press releases. Email: Wrote sales and marketing emails and managed the creation of the company's quarterly customer newsletter. Social Media: Managed BuySellAds social accounts and worked with internal team members to draft posts for their accounts. Creative: Used tools like Canva and Pixelmator Pro to design images for the website, social media, and email. Other: Projects upon request that included data analysis, report building, copy editing, market research, and more. Tools: HubSpot, Slack, Google Drive, Canva, Pixelmator Pro, etc.

• Marketing Specialist · BuySellAds05-01-2019 – 11-01-2022

  -Managed the editing process and schedule of multiple blog post series targeting BuySellAds' core audiences. -Strategized, created, and managed paid search and social advertising campaigns to increase brand awareness. -Researched and drafted a weekly marketing newsletter sent out to 2,000+ subscribers. -Set up HubSpot analytics including dashboards, reports, and lists for use by the Sales team. Tools: HubSpot, Slack, Google Drive, Canva, etc.

• Associate, Marketing · dataxu08-01-2017 – 07-01-2018

  Content and Social Media: -Researched, wrote, and edited content for company blog to position dataxu as a thought leader in the industry and act as a guide for readers. -Planned content and crafted copy for all social media channels including LinkedIn, Facebook, and Twitter. -Managed the schedule of social media posts using a social media management platform and kept all accounts active. -Collaborated cross-functionally to develop content for various channels (email, blog, newsletter, etc.) Email: -Designed, built, and executed global marketing programs including customer newsletter, nurture campaigns, and events. -Led the creation and execution of all global email marketing activities across five segments. -Managed weekly internal newsletter sent to 350+ employees containing product updates and industry trends. -Managed the reporting of all demand generation email campaigns for weekly meetings. Other: -Monitored website operations and performed regular updates as needed. -Assisted in coordinating dataxu's largest annual event across three regions. -Collaborated with graphic designers to produce creative assets. Tools/Platforms: Marketo, WordPress, Salesforce, Buffer, Slack, Trello, Google Drive, Curata, etc.

• Associate, Advertising Operations · dataxu07-01-2016 – 07-01-2017

  -Co-managed all aspects of campaign management including, set up, optimizations, and reporting. -Collaborated with internal team regularly to maximize campaign performance. -Managed and organized daily reports used by Account team to gain insights on campaign performance. -Analyzed data and created reports in order to quickly troubleshoot and solve issues. -Developed and maintained a strong understanding of clients marketing goals and challenges.

Education

• University at BuffaloBachelor of Business Administration (BBA), Finance

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