Jay Kilachand

Founder of YBA | Co-Founder at GiftRaps | Marketing Agency Executive | Web Series Producer

14 yrs experience · Northgate, QLD · <10 hrs/week

About

Stanford Graduate turned hip-hop artist and content creator with extensive experience in marketing and media production. Currently running a creative agency and production company. I've been producing video and music content for over a decade. I also have a comedy web series on YouTube called How To Make It In Mumbai.

Skills

AIBrand StrategyCampaign ManagementEditingEmail MarketingGrowth MarketingOutreachSocial Media MarketingVideo Production

Experience

  • Founder · YBA06-01-2025 –

    YBA is a growth marketing agency combining AI-powered content, AEO blogging, and outbound email to help startups and brands acquire customers faster and more efficiently.

  • Co-Founder · GiftRaps01-01-2025 –

    GiftRaps creates custom rap songs and music videos for any occasion #CelebrateLife.

  • Writer & Producer · How To Make It In Mumbai12-01-2023 –

    Wrote, acted and self-produced web series about the Mumbai hip-hop scene.

  • Executive Producer · How To Make It In Mumbai09-01-2023 –

    Executive Producer for a web series exploring Indian hip-hop culture.

  • Marketing Consultant · PopSockets02-01-2023 – 05-01-2025

    Marketing and branding consultant for the relaunch of PopSockets, India.

  • Chief Marketing Officer · EduSynch11-01-2015 –

    Social media marketing and creative direction of marketing campaigns for a global ed-tech brand.

  • Gully Live Fast - Social Media Head · Gully Live Fast04-01-2019 – 06-01-2020
  • Netflix - Digital Marketing Specialist · Netflix08-01-2012 – 01-01-2015

    Digital marketing for Netflix; ran Facebook campaigns and helped curate original Instagram page.

  • J.P. Morgan - Junior Analyst · J.P. Morgan10-01-2009 – 06-01-2012

    Junior analyst; due diligence for new deals in M&A.

Education

  • Stanford UniversityBachelor of Arts (B.A.), Film and Media Studies
  • The Dalton School, New YorkGED

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