Jaylen Molina

About

As a Marketing Coordinator with over two years of experience at Corcoran Sawyer Smith, I've led successful campaigns, boosting agent visibility by 35% and social media engagement by 50%. My expertise includes digital/print marketing, social media strategy, and process optimization. I hold a B.S. in Business Administration with a Marketing focus from Montclair State University. Proficient in Adobe Creative Suite, Canva, and CRM systems, I thrive in fast-paced environments, passionate about impactful content and streamlining marketing processes to achieve business goals.

Experience

• Marketing Coordinator · Corcoran Sawyer Smith04-01-2022 – 08-01-2024

  Led and developed marketing campaigns that served the company's immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generations. Designed digital and print promotional content to boost visibility by 35% YOY for over 200 real estate agents throughout New Jersey and Pennsylvania. Coordinated marketing campaigns during company merger and learned new marketing tools, such as a template-based program and CRM system, to better assist in agents' marketing efforts, enhancing brand consistency. Increased social media engagement by over 50% YOY through strategic content planning. Streamlined expense management process, ensuring timely reimbursements and reducing outstanding expenses by 20%.

• Admin & Marketing Assistant · Corcoran Sawyer Smith11-01-2021 – 03-01-2022

  Managed office operations, including administration responsibilities and basic accounting (AP/AR). Facilitated smooth marketing processes by being a liaison between agents and vendors.

• Sales Associate · Seventh Sense02-01-2021 – 08-01-2021

  Exceeded weekly sales targets by 15% through customer-centric service and product knowledge. Provided personalized product recommendations, enhancing customer satisfaction by 25%. Kept the sales floor tidy, priced, and fully stocked to give customers a positive shopping experience. Assembled product displays for the introduction of new products.

• Marketing and Social Media Intern · Oui by Candyce01-01-2021 – 06-01-2021

  Re-launched and developed content for the clothing brand's social media accounts, with a focused vision of body positivity and inclusion. Collaborated with designer to establish social media plan to attract key demographics while highlighting brand products; saw a month-to-month increase of profile visits, followers, and interactions.

• Student Communications Assistant · Montclair State University09-01-2018 – 05-01-2021

  Created engaging video and static content to interact with students. Developed weekly segments promoting university events and student organizations. Created a 25-week social media plan with weekly themes utilizing Adobe Creative Cloud Express.

Education

• Montclair State UniversityBachelor of Business Administration - BBA, Sports, Events, and Tourism Marketing

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