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Makenzie Mangin

Makenzie Mangin

Marketing Professional | Strategy, Analytics & Digital Media | Content Marketing

9 yrs experience · Quakertown, PA 18951 · <10 hrs/week

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About

With a B.S. in Marketing from Lehigh University, I’m passionate about understanding consumer behavior and leveraging insights to drive impactful marketing campaigns. My experience in market research, social media, and project management across various industries has strengthened my ability to think creatively and apply data-driven storytelling. I’m excited to contribute and grow in the ever-evolving marketing landscape. 9 years of experience in Marketing, Content, and Growth roles, with hands-on experience in market research, digital campaigns, and cross-functional collaboration.

Skills

Adobe Creative CloudCanvaConstant ContactContent CreationCopywritingData AnalysisDigital MarketingEmail MarketingGoogle AdsGoogle AnalyticsHootsuiteHubSpotIllustratorMailchimpMarket ResearchMicrosoft Office SuitePhotoshopPremiere ProSEMrushSEOSlackSocial Media Marketing

Experience

  • Content Marketing Intern · River Avenue Digital09-01-2025 –
  • Operations and Marketing Coordinator · INNfluencer LLC05-01-2022 – 07-01-2024

    • Led operational and marketing strategy for a group of 6 cabins rented via Airbnb. • Conducted market research, enhancing guest satisfaction from 4.5 to 4.8 stars. • Developed customer feedback surveys for property improvements. • Led social media marketing collaborations with influencers. • Managed operating budgets, reducing costs by 15%.

  • Production Assistant · East Coast Creative Productions01-01-2016 – 08-01-2023

    • Assisted in the smooth running of film and television productions, managed logistics, supported video production and social media content, coordinated equipment.

  • Wealth Management Intern · Bernardo Wealth Planning04-01-2021 – 08-01-2021

    • Supported beta testing and onboarding processes; conducted website copy review; managed client correspondence and newsletters.

Education

  • Lehigh UniversityBachelor of Science - BS, Marketing
  • Pennridge High SchoolHigh School Diploma

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