JD Doctolero
Freelance creative that crafts stories through visual design.
8 yrs experience · Manila, Metro Manila · 10-20 hrs/week
About
Freelance graphic designer helping startups and entrepreneurs thrive creatively & sustainably. Offline, you'll find me out surfing all day or selling cold brew coffee by the beach. I put my passion into advocating for a cleaner ocean and simpler living. As for my style, I equate beauty with intrigue. When something throws me off for whatever reason, or something is unexpected— that’s what I find beautiful, anything with shock value. Something that makes you "why didn't I think of that?" Personally, I am very detail-oriented and have a passion for symmetry and order in my life (strange as that sounds) I seek it out and it becomes normative so when something visually disturbs me, that’s when I take extra time to analyze it and I think it’s in that awareness that a sort of effect is stirred and that’s generally my experience of beauty. It doesn’t have to be strange things though; conventional beauty— or when something is so symmetric or flawless, that arouses the same kind of appreciation. I guess beauty for me is simply intrigue; curiosity and the desire to further understand and by extension appreciate. I believe it's our job as designers to help visually communicate the stories and values of people who are genuinely passionate about their dreams that can improve other people’s lives. I aim to do this in a way that is respectful, non-judgmental, and inclusive. My goal is to create brand experiences that are authentic, playful, and boundary-breaking. We want you to feel like you're part of something bigger than yourself—and we know that can only happen when every part of your experience feels like home. At the moment, I'm studying in-depth UI & UX design, copywriting and digital content marketing.
Skills
Experience
- Art Director · De Na Brew Surf Café - North Shore Baler02-01-2020
Business Partner and brand developer for a local Surf Camp in Baler, Philippines which houses brands that ranges from beach resorts, restaurant, surf school and cafe. Also works for hire under the local government unit-led projects that benefit the community at large.
Education
- University of Santo TomasBachelor's Degree, Advertising
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