Jeet Panchaal

About

With a Master's degree in Industrial and Organizational Psychology from Mumbai University, I have cultivated a diverse skill set in Digital Marketing, Data Analysis, and SEO. My experience as a Consultant at Ruskin Felix Consulting involved developing reports, conducting data analysis and implementing digital strategies, while also supporting business operations as a Data Analyst. I honed my SEO skills through keyword research and website optimization. Prior to this, I served as Exec Associate at Reach Here Private Limited, where I managed HR operations and developed content strategies. My career began as an Administration Assistant & Media Planner at Shree International, focusing on HR policy development and media planning & execution.

Experience

• Consultant · Ruskin Felix Consulting LLC07-01-2022 – 05-01-2024

  1. Marketing Strategy and Implementation: ->Drove a client's website traffic 70% higher— leading to a 15% increase in new client inquiries ->Achieved 30% sales growth through customer journey mapping and website optimization ->Created, implemented and monitored media plans and campaigns across the assigned client portfolio of 12+ high-end accounts averaging $150k annually. ->For an NGO, helped increase brand awareness by 56% and drove a 78% increase in donation amount 2. Strategy Formulation: ->Enhanced marketing campaigns for a mental wellness platform, aiming for 310,000 users and major corporate partnerships ->Identified market spending of $55 billion, with $22 billion in business and leisure categories ->Led a comprehensive analysis for the Nigerian Department of Finance, identifying a potential 40% increase in revenue by introducing a new vertical advertisement strategy & generating a potential 20% increase in revenue via a B2C expansion plan ->Monitored and oversaw marketing campaign performance by utilizing data-driven insights that led to 11k new visitors and 160 customers monthly ->Analyzed organizational data with SQL and Python, saving $1.2 million annually. 3. Financial Analysis: ->Architected and built a successful brand through the private label on Amazon by positioning and selling 6 different products on Amazon resulting in INR 4M of profit ->Collected and scrutinized information on different media channels, such as newspapers, radio, magazines, television, films, the Internet and outdoor posters and digital billboards ->Successfully handled website creation and marketing programs by building up social media account across several industries which grew sales by 50% 4. Other Responsibilities: ->Crafted white papers for blockchain and DeFi clients, securing $50M in project capital and enabling successful launches ->Established new business intelligence reports using PowerBI resulting in data-driven decision making and increasing customer LTV by 35%

• Executive Associate · Reach Here Private Limited02-01-2022 – 05-01-2022

  1. Streamlined HR processes by creating and implementing efficient systems for managing personnel actions by reducing the processing time by 66%. 2. Demonstrated initiative by successfully completing 15 special projects of varying complexity across different departments. 3. Conducted regular audits of HR practices and documentation, proactively ensuring legal compliance and reducing potential liabilities by 20%. 4. Utilized Hootsuite for monitoring and evaluating social media communications, improving response rate by 40%. Participated in managing a team of community leaders, achieving a 75% improved efficiency in community management. 5. Implemented a customer feedback initiative which increased customer satisfaction rate by 35%

• Media Planner · Shree International04-01-2016 – 03-01-2019

  1. Social Media Management: -> Established paid traffic SEM to increase search visibility through Google Ads and improved marketing leads by 75% ->Coordinated and scheduled meetings and conference calls, optimizing senior staff schedules and increasing focus on high-priority marketing tasks by 40% ->Led successful client and vendor engagements by implementing clear communication protocols, fostering strong relationships and supporting marketing initiatives, contributing to a 20% rise in campaign reach and a 30% improvement in partnership retention 2. Other Responsibilities: ->Launched targeted social media campaigns, resulting in a 30% increase in brand engagement and follower growth ->Collaborated with internal and external partners to evaluate, implement, and sustain a media plan ->Devised a customer retention strategy, resulting in a reduction of churn rate by 20%.

Education

• Mumbai UniversityMaster's degree, Industrial and Organizational Psychology

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