Kinjal Gupta Bhandari

About

With a dynamic career spanning social media management, project leadership, and digital marketing, I thrive at the intersection of strategy, creativity, and data-driven decision-making. My journey has been shaped by building thriving online communities, driving brand growth, and leading cross-functional teams to deliver impactful marketing and product initiatives. Currently, as a Social Media Manager at Rule The Markets, I have successfully scaled an Instagram community to 30,000+ engaged followers, leveraging targeted content strategies and in-depth user research. Through educational finance content, I have boosted audience engagement by 25%, enhanced student retention by 30%, and built over 100+ affiliate partnerships, aligning products with customer needs. Previously, as a Project Manager at Myntra, I orchestrated marketing and product initiatives that improved operational efficiency by 20%. I led end-to-end project execution, optimized workflows to reduce time-to-market by 15%, and refined budget and resource allocation for streamlined operations. My ability to analyze campaign performance and apply data-driven insights enabled continuous strategic improvements. Before that, I was a Fashion Content Creator, where I partnered with 120+ global brands, growing my audience to 200,000+ followers and generating 10M+ impressions across platforms. My expertise in content strategy led to a 15% uplift in brand recognition and 10% higher conversion rates for major e-commerce players. 🔹 Key Expertise: ✔ Social Media Strategy & Growth ✔ Community Engagement & Brand Awareness ✔ Project & Campaign Management ✔ Content Creation & Influencer Marketing ✔ Data-Driven Insights & Market Analysis ✔ Digital Marketing & Cross-Functional Collaboration With a Master’s in Marketing Management, certifications in Google Analytics, HubSpot Inbound Marketing, and Google Project Management, and a deep understanding of brand storytelling, I am passionate about crafting compelling digital experiences that drive measurable impact.

Experience

• Social Media Manager · Rule The Markets2024-01-01 –

  • Developed a roadmap for scaling an Instagram community, growing it to over 30,000 followers. • Conducted user research and market analysis prompting a 25% increase in user engagement with educational content on personal finance and trading. • Established and oversaw 100+ affiliate partnerships, integrating product offerings with customer needs. • Boosted student retention rates by 30% by providing personalized mentoring on financial strategies and applying user feedback to enhance learning materials. • Engaged with the community through interactive content, AMAs, and live sessions, strengthening brand loyalty and user retention.

• Project Manager · Myntra2022-06-01 – 2023-10-01

  • Led cross-functional teams to execute high-impact marketing and product initiatives, improving operational efficiency by 20%. • Managed end-to-end project lifecycles, ensuring timely delivery of campaigns and product launches that boosted customer engagement. • Collaborated with designers, developers, and marketing teams to streamline workflows, reducing time-to-market by 15%. • Oversaw budget planning and resource allocation, optimizing costs while maintaining quality and brand standards. • Analyzed campaign performance and project impact using data-driven insights, driving continuous improvement in execution and strategy.

• Fashion Content Creator · Freelance2017-01-01 – 2022-12-01

  • Partnered with 120+ brands on diverse marketing campaigns, aligning content strategy with business goals. • Gained 200,000+ followers across platforms, optimizing content strategies and driving over 10 million impressions. • Led a 15% improvement in brand recognition for top labels by creating engaging content that resonated with the target audience. • Managed multiple significant projects for major e-commerce platforms, generating a 10% enhancement in conversion rates.

• Digital Marketing Intern · UFO Moviez India Limited2018-05-01 – 2018-06-01

  • Analyzed digital advertising campaigns, contributing to a 10% improvement in click-through rates. • Evaluated the performance of multiple advertising platforms, identifying a 7% cost-saving opportunity for the marketing team. • Conducted market research to enhance product positioning, resulting in a 25% increase in accuracy of targeted marketing strategies. • Collaborated with the team to optimize ad copy and targeting, improving campaign effectiveness and audience reach.

Education

• DY Patil UniversityMaster of Business Administration - MBA, Marketing/Marketing Management, General
• Altius Institute of Universal StudiesBachelor of Commerce - BCom

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