Richali Shah

About

With a robust educational background and extensive experience in marketing, I hold a Professional Certification in Digital Marketing from Northwestern University's Kellogg School of Management, an MBA in Marketing from Xaviers Institute of Management and Entrepreneurship, and a Bachelor of Commerce from St Joseph's College of Commerce. Currently, I serve as a Strategic Marketing Specialist at CISEVE, where I draft comprehensive marketing strategies and implement SEO tactics. Previously, I enhanced social media engagement and lead generation as a Social Media Marketing Specialist at Elaichi Cafe and Zeel S Shah Fashion Label. My role as an Integrated Solutions Strategist at Schbang involved developing content strategies that boosted audience engagement by 12%. Additionally, my tenure as a Client Servicing Intern at MullenLowe Lintas Group saw me contribute to brand innovation and strategic market analysis.

Experience

• Strategic Marketing Specialist · CISEVE06-01-2024

  - Currently drafting a comprehensive marketing strategy to enhance brand awareness and generate leads. - Proactively conducting competitive analysis, offering recommendations to improve the brand's website and social media presence. - Developing and implementing SEO strategies to improve the website's ranking on search engine results pages (SERPs).

• Social Media Marketing Specialist · Elaichi Cafe05-01-2024

  - Analyzed marketing campaigns across Tik Tok, Instagram, and YouTube to evaluate platform specific content strategies. - Generated social media content calendar with strategic ideas to increase brand awareness and engagement.

• Social Media Marketing Specialist · Zeel S Shah Fashion Label12-01-2023

  - Increased lead generation by 20% by developing and implementing content strategies based on target audience insights. - Analyzed 30 fashion labels to identify market gaps and generate innovative ideas for brand expansion. - Implemented influencer marketing campaigns, expanding brand reach by 10% and fostering collaborations with 10 influencers. - Created engaging content, including copywriting, visuals, and videos, tailored to the target audience and brand identity.

• Integrated Solutions Strategist · Schbang11-01-2021 – 03-01-2022

  Responsible for the formulation and execution of social media (Facebook, Twitter, Instagram, LinkedIn) content marketing strategy, ensuring heightened brand awareness and salience. - Innovatively developed content strategy and efficiently executed monthly social media content calendar, resulting in a 12% boost in audience engagement. - Conducted extensive research on social media trends, competitors, and target audience to develop innovative strategies resulting enhanced brand visibility and accelerated growth. - Actively executed administrative tasks: scheduling meetings, updating status reports, and meticulously drafted agendas. - Conceptualized and developed social media posts, providing creative direction, and generating ideas for copy and design. - Proactively formulated strategic next steps by generating weekly analytical reports on the brands social media performance extracting valuable insights on KPIs. - Strategized, executed, and managed end-to-end social media campaigns to ensure the brands online presence effectively reached and engaged target audiences while achieving campaign objectives. - Consistently achieved brand deliverables through effective communication and collaboration, facilitating seamless interactions between clients and internal teams.

• Client Servicing Intern · MullenLowe Lintas Group05-01-2021 – 11-01-2021

  Brands I worked on: Hindustan Unilever's Kissan, Knorr - Elevated brand managements initiatives by introducing concepts that fueled brand innovation. - Conducted comprehensive competitive analysis for several brands offering strategic recommendations for future growth. - Researched the market landscape of international super apps to guide the marketing strategy for a super app. - Evaluated 35-40 Clubhouse marketing campaigns to assess its potential as an advertising platform and shape strategic approach. - Formulated over 10 innovative ideas for product launches across FMCG and streaming platform brand portfolios, with several ideas successfully implemented.

Education

• Northwestern University - Kellogg School of ManagementProfessional Certification in Digital Marketing, Marketing
• Xaviers Institute of Management and EntrepreneurshipMaster of Business Administration - MBA, Marketing
• St Joseph's College of Commerce (Autonomous)Bachelor of Commerce - BCom
• Sophia High SchoolICSE & ISC, schooling

Similar talent on Pangea

Khushboo K.Strategic Marketing Expert | Community LeaderLondon, UKAyush S.Building brands that perform, not just exist! MARKETING & STRATEGY CONSULTANT | SCALED 15+ BRANDS | LEAN SIX SIGMA GREEN BELTNew Delhi, DelhiYumna F.Digital Marketing Expert | SEO SpecialistTallinn, EstoniaAnna Z.Digital Marketing Expert | Growth Strategist