Jen Anie

About

With a Bachelor's degree in Creative Media (HONS) specializing in Branding & User Experience from Taylor's University, I have cultivated a robust career in design. As a Brand Designer at TheFlowOps since October 2025, I focus on developing and enhancing brand identities aligned with market trends. Previously, I served as a Senior Creative Designer at Studio Hasti, where I significantly boosted revenue through strategic design and spearheaded creative direction for Amazon-based DTC brands. My role involved developing visual identities, optimizing Amazon content, and mentoring junior designers. From 2020 to 2023, I founded and led a boutique design studio, delivering innovative branding and packaging solutions for lifestyle and wellness brands. My expertise lies in crafting bespoke visual identities, managing high-profile projects, and ensuring creative excellence. I am passionate about integrating UX strategies into brand systems to enhance customer experiences and drive performance.

Experience

• Brand Designer · TheFlowOps10-01-2025

  As a Brand Designer, contributed to the development and enhancement of brand identities, ensuring alignment with company goals and market trends.

• Senior Creative Designer · Studio Hasti04-01-2023

  Boosted revenue up to $250K per quarter through strategic packaging and unboxing design. Reduced content bottlenecks by developing modular asset libraries. Elevated brand perception in competitive online and retail categories. Spearheaded creative direction for Amazon-based DTC brands, crafting conversion-focused design systems. Developed visual identities and packaging for lifestyle, beauty, and wellness brands, ensuring market differentiation and audience resonance. Collaborated with marketing teams to align brand aesthetics with performance-driven goals, increasing product visibility and sales. Oversaw photo direction, digital content creation, and brand storytelling across multiple touchpoints. Implemented UX strategies integrated into brand systems, including customer journey mapping, user personas, and experience design. Managed multiple high-profile projects under tight deadlines, maintaining exceptional quality and creative integrity. Designed and optimized Amazon Premium A+ Content and high-performing Amazon Listing Images, enhancing product visibility with premium storytelling, visuals, and AI-powered workflows. Mentored junior designers and coordinated with external vendors, fostering collaboration and elevating overall creative output.

• Founder02-01-2020 – 03-01-2023

  Founded and led a boutique design studio recognized for its innovative branding and packaging solutions. Engineered bespoke visual identities and scalable design systems for lifestyle and wellness brands. Delivered high-impact, tailored design solutions for small and medium-sized businesses, combining strategic insight with creative excellence. Managed client relationships, project timelines, and seamless execution, ensuring outstanding results on time and within budget. Cultivated a distinctive, modern design language that fused contemporary aesthetics with strategic storytelling. Oversaw multiple high-profile projects under tight deadlines while maintaining exceptional quality and creative integrity across all deliverables.

Education

• Taylor's UniversityBachelor’s of Creative Media (HONS), Branding & User Experience

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