Jenna Yeomans
Communications & Social Media Specialist | Influencer Marketing Enthusiast
7 yrs experience · Hamilton, ON · <10 hrs/week
About
Creative, passionate, and hardworking professional with a background in customer service, social media, and student communications. Graduated with Honours from the Business - Administration Marketing program. Experienced in freelance writing for Mohawk's Alumni magazine, Urbanicity, and Style Nine to Five, as well as social media and community engagement. Passionate about the influencer marketing space, PR, and Communications. Skilled in event coverage, Meta ads, and digital storytelling.
Skills
Experience
- Marketing & Communications Coordinator · Enactus Canada2025-01-01 –
- Alumni & Student Communications Coordinator · Mohawk College2024-05-01 – 2024-12-01
Primarily focused on student communications, created and scheduled posts for social platforms, social coverage of events such as convocation and Open House, Meta ads, created student-facing content, worked on and supported campaigns including giveaway campaigns such as 12 Days of Giveaways, community management, wrote contest rules and coordinated pick-up of prizes, created welcome eblasts for new registered students.
- Alumni & Student Communications Coordinator · Mohawk College2023-05-01 – 2024-04-01
Coordinated the Fall 2023 Alumni Magazine and wrote for it, scheduled and created posts for social platforms, Meta ads, created student and alumni-facing content, alumni monthly newsletter, worked on and supported campaigns, community management.
- Freelance Writer · Jenna Justine Co2019-04-01 – 2024-12-01
Writing portfolio available.
- Customer Experience Representative · Indigo2021-02-01 – 2023-05-01
Enriched the customer experience through storytelling, worked in cash, trade & lifestyle sections, acquired memberships for the Plum loyalty program, raised money for Indigo’s Love of Reading Foundation, experienced cashier and trusted with opening/closing cash, trained new hires on cash.
- Seasonal Customer Experience Representative · Indigo2020-11-01 – 2021-01-01
- Partnerships Coordinator · Pure Balanxed2022-03-01 – 2022-06-01
Created valuable relationships with influencers and aligned brands to help grow Pure Balanxed.
- Contributing Writer · Style Nine to Five2020-10-01 – 2021-07-01
- Social Media & Marketing Coordinator · Mohawk College2019-05-01 – 2020-04-01
Created social media content for main college accounts and Alumni, wrote captions for Instagram, Twitter, LinkedIn, and created engaging Instagram stories for events. Wrote blog posts and articles for Mohawk College blog. Interviewed a local photographer and wrote a full-page article for Mohawk’s InTouch Magazine distributed to 72,000 Alumni.
- Social Media Community Ambassador · Mohawk College2018-10-01 – 2019-04-01
Worked with Marketing & Recruitment department to bring a student voice to Mohawk College's social media accounts, created content, and brainstormed creative ways to communicate with students and prospective students.
- Freelancer · Victoria Bevilacqua2020-10-01 – 2021-03-01
Community management on brands that she managed on social media, responded to comments, did influencer research, made lists of influencers for various brands in different industries, and outreach.
- Clothing Sales Associate · Sport Chek2015-11-01 – 2016-08-01
- Seasonal Sales Associate · American Eagle2014-10-01 – 2015-01-01
Education
- Mohawk CollegeBusiness - Marketing
- Vanguard CollegeCertificate, Intercultural Studies
- Westdale SecondaryHigh School Diploma
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