Kim Diggs

About

Strategic marketing and brand leader with 10+ years of experience guiding integrated growth initiatives, brand transformation, content strategy, and cross-functional alignment for B2B and consumer organizations, backed by 20 years of creative direction and design leadership. Proven record advising on market positioning, digital transformation, revenue-focused marketing strategy, audience growth, and organizational change. Recognized for connecting brand, customer insight, and commercial objectives to build scalable marketing systems that improve visibility, strengthen reputation, and support long-term enterprise value, with a board-relevant perspective on governance, brand stewardship, growth strategy, market expansion, stakeholder alignment, and operational rigor.

Experience

• AVP, Marketing (Broker) · Triumph09-01-2025 – 03-01-2026

  Provided strategic leadership across marketing, content, SEO, generative search, brand alignment, and demand initiatives for a complex business serving multiple audiences and business lines. Played a key role in shaping enterprise messaging, marketing infrastructure, and growth programs during several periods of rebrand, integration, and expansion. Selected Contributions • Helped guide the unification of legacy and acquired brand entities into a single brand architecture designed to serve four distinct audiences with stronger market clarity and consistency. • Led strategic planning for a full website redesign and brand experience rollout, establishing content governance, design systems, and scalable workflows in under four months. • Built a unified content and brand framework that improved message consistency across web, email, social, and sales enablement channels while increasing discoverability through SEO and AI-informed search strategy. • Advised on buyer journey mapping, content gap analysis, and audience strategy to improve acquisition, retention, and cross-sell performance.

• Senior Content & Brand Marketing Manager (Carrier) · Triumph04-01-2022 – 09-01-2025

  Provided strategic leadership across marketing, content, SEO, generative search, brand alignment, and demand initiatives for a complex business serving multiple audiences and business lines. Played a key role in shaping enterprise messaging, marketing infrastructure, and growth programs during several periods of rebrand, integration, and expansion. Selected Contributions • Developed revenue-oriented nurture and newsletter programs that generated more than $1 million in open sales opportunities. • Partnered across marketing, sales, analytics, and executive leadership to align marketing investments with growth priorities and pipeline outcomes. • Developed an upsell campaign that converted 8% of a targeted list into leads, supporting expansion within the existing customer base. • Increased engagement across LinkedIn, Facebook, and YouTube by more than 3x through optimization informed by channel data and audience behavior. • Established an AI-informed content framework using emerging tools and search trends to strengthen visibility across both traditional and generative search environments. • Launched employee-generated and video-forward content strategies to expand reach, improve authenticity, and support evolving digital discovery patterns. • Directed experiential marketing strategy, conference assets, sales materials, and brand storytelling initiatives to improve market presence and partner engagement. • Improved operational visibility and decision-making by implementing project management systems, intake structures, and production governance across internal teams and external partners.

• Content Marketing & PR Manager · BuzzBallz04-01-2019 – 04-01-2022

  Led integrated brand, content, PR, influencer, and digital marketing initiatives for a national consumer brand. Supported growth through audience development, reputation management, media strategy, and multi-channel campaign leadership. Selected Contributions • Directed integrated marketing and communications strategies across social, influencer, earned media, website, and digital content channels to strengthen brand visibility and consumer engagement. • Built influencer and ambassador ecosystems across multiple markets, helping drive 45% year-one audience growth and 100%+ engagement increases. • Executed campaigns that increased store locator traffic by 45%, supporting retail interest and brand demand. • Secured more than $17 million in earned media value through strategic public relations, media outreach, and compelling brand storytelling. • Oversaw website and blog content operations, including localized content development across six languages, supporting broader market reach and consistency. • Directed video campaign production and managed creative execution from concept through delivery while maintaining budget discipline and brand quality. • Implemented social listening and PR technology to identify reputation issues, inform response strategies, and strengthen brand trust. • Managed agencies, vendors, freelancers, and production partners to scale output by roughly 50% while maintaining quality and operational control. • Standardized intake, briefing, and production processes to improve team velocity, protect creative quality, and support more efficient use of resources.

• Content Marketing Manager · NATA01-01-2018 – 04-01-2019

  Managed editorial strategy and content operations in support of organizational marketing goals, publication quality, and audience engagement. Selected Contributions • Managed enterprise editorial calendars aligned with brand priorities, seasonal initiatives, and stakeholder needs. • Produced and optimized digital and editorial content across newsletters, blogs, white papers, web content, and marketing materials. • Launched a special-edition newsletter that achieved a 65% open rate, demonstrating strong audience relevance and content-market fit. • Worked cross-functionally with designers and internal stakeholders to maintain content quality, brand consistency, and efficient production. • Oversaw content planning and resource coordination to maximize output quality within business needs and available budgets.

Education

• Eastfield CollegeJournalism

Similar talent on Pangea

Jennifer M.Strategic Marketing Content Leader | Expert in Brand Messaging & StorytellingAtlanta, GAAnnamariah H.Elevating your brand's voice & visibility 🚀 Content Strategist | Growth MarketerNorth Las Vegas, NVJennifer M.Brand Messaging | Content Strategy | Storytelling | GovernanceAtlanta, GAChynna V.Experienced Digital Marketing Leader | Data-driven l Growth & Content StrategyNew York, NY