Jennifer Aust

About

With a robust background in communications and digital media, I hold an MA from the University of Washington and a BA from Washington State University. My career at Intel Corporation has been marked by leadership roles in marketing and strategy, particularly in the realm of network and edge technologies. As the Director of Executive Leadership Marketing and Network and Edge Olympic Games Lead, I spearhead global marketing strategies and manage AI and processing technology platforms for Intel's Olympic Games sponsorship. Previously, I directed cross-portfolio marketing initiatives, led 5G marketing strategies for the Olympics, and served as Chief of Staff in Intel’s Data Platforms Group. My work has consistently focused on integrating innovative marketing strategies with cutting-edge technology, fostering industry influence, and enhancing brand presence across global platforms.

Experience

• Director, Executive Leadership Marketing & Network and Edge Olympic Games Lead · Intel Corporation04-01-2022 – 06-01-2024

  Responsible for developing worldwide network and edge leadership marketing strategy including executive thought leadership inclusive of social media, speakerships and other opportunities for Intel executives within our Network and Edge group that help influence and demonstrate to the industry that Intel is shaping the future of technology across all segments. As the strategy lead for Olympics for our Network and Edge group, I manage our AI and Processing Technology platforms marketing experiences as part of Intel's Olympic Games sponsorship. This year at the Paris 2024 Games, we are working closely with our internal and external partners and ecosystem on activations across AI, broadcast and more to help bring a more immersive and personal Games experiences to fans and athletes around the world.

• Director, Cross-Portfolio Marketing · Intel Corporation06-01-2021 – 04-01-2022

  Led the Integrated Launch Office (ILO) within the Cross-Portfolio Marketing group in the Global Marketing Organization. The ILO is responsible for defining and integrated launch strategy across Intel as well as developing frameworks, playbooks, success measurements and resources for cross-team use.

• Chief of Staff & Technical Assistant · Intel Corporation05-01-2019 – 06-01-2021

  Worked in Intel’s Data Platforms Group focusing on data-centric high-performance computing, including AI and data analytics. Supported a Vice President and General Manager, participating in key executive meetings, driving organization strategy and deliverables and building her personal brand both internally and externally through speakerships, social media, marketing and networking opportunities. Led the D&I programs for our group, volunteered on the management experience team helping to define the management structure at Intel and was the program manager for DPG RAISE, a program designed specifically for senior women to define and implement onboarding and integration of into business group to ensure a smooth transition, help build a solid network and set them up for success, provide business acumen opportunities and event participation. Co-chaired the 2020 Women at Intel Network Conference for the Oregon chapter of ~1000 women, the largest chapter at Intel.

• Global 5G Marketing & 5G Olympics Marketing Strategy Lead · Intel Corporation06-01-2016 – 05-01-2019

  Managed the overall 5G campaign and content creation across internal business groups and verticals, working closely with ecosystem partners, global events and geographies on the experiences and trials of 5G. As the 5G Olympics Marketing Strategy lead, managed 5G marketing experiences as part of Intel's sponsorship of the Olympic Games, leading to the largest broad-scale deployment of 5G to date at the PyeongChang Olympic Winter Games 2018. Continued to develop 5G marketing experiences for the upcoming Games in 2020 in collaboration with internal partners, ecosystem partners and Olympic partners.

• Global Social Strategist · Intel Corporation02-01-2014 – 06-01-2016

  Worked in the Corporate Marketing Group at Intel Headquarters focused on all B2B social activities. Collaborated with internal business units on creating and executing social editorial calendars, and social strategies. Managed relationship with outside agencies to oversee all graphics, content writing and graphic creation. Worked with EMEA, Latin America, Asia Pacific, China and the North America regions on their geo-focused social strategy and brought social buzz around the Intel IT Center.

• Executive Thought Leadership Marketing & Events Manager · Intel Corporation04-01-2022 – 06-01-2024

  • Managed a cross-functional team to execute global communications campaigns, achieving 3M+ impressions annually and enhancing corporate visibility. • Collaborated with PR/AR, sales, product, and client success teams to align communications initiatives with organizational goals. • Oversaw program budget allocation of ~$2M, optimizing resource usage and delivering ROI improvement. • Developed and positioned executive branding initiatives, increasing engagement by 30% on LinkedIn. • Wrote and designed executive keynote presentations, scripts, videos, and social content in support of executive thought leadership.

• Olympics Network & Edge Marketing Strategy Lead · Intel Corporation09-01-2023 – 06-01-2024

  • Designed and executed marketing strategies for AI and 5G product use cases at the Paris 2024 Olympics, showcasing Intel’s end-to-end hardware and software leadership. • Partnered with the International Olympic Committee (IOC) and sponsors to create campaigns that boosted public engagement and enhanced brand visibility. • Developed and delivered case studies, customer stories, videos, and graphics showing software and hardware leadership across AI and 5G.

• Integrated Launch Office Lead · Intel Corporation04-01-2021 – 04-01-2022

  • Designed comprehensive launch strategies, aligning marketing initiatives with business objectives and reducing time-to-market by 20%. • Led cross-departmental collaboration to create sales enablement materials, such as whitepapers and sales decks, supporting new product launches. • Standardized campaign intake and briefing processes, streamlining workflow and ensuring alignment across business units.

• Chief of Staff for Data Platforms Group VP · Intel Corporation02-01-2019 – 04-01-2021
• Olympics 5G Marketing Strategy Lead · Intel Corporation07-01-2017 – 02-01-2019

  Worked closely with the Olympic strategy office to develop specific 5G objectives and strategies that span across BU’s to deliver 5G use cases and experiences that tell Intel’s end-to-end leadership story on the way to commercial deployment by 2020. Leverage the success of 5G implementation and experiences from PyeongChang Korea Olympics to create a larger, more impactful Tokyo Games with the knowledge that 5G will be commercial by Games time in 2020.  Managed a cross-business unit and COE Olympics tiger team to develop a B2B strategy go-to-market plan, demos, activations, creative and content in support of Olympic 5G vertical markets and use cases to influence press, 5G verticals, C-suite audiences and industry influencers  Partnered with Olympic sponsors, national and worldwide, to co-develop and deliver 5G marketing materials and at-venue experiences across 10 locations in South Korea offering real-world 5G experiences to fans, from VR and AR to real-time athlete tracking to a 5G powered autonomous car experience in Seoul * Managed external agencies on content creation related to the 5G Olympic including videos, blogs, social, IOC approvals and more * Launched a global B2B Olympics campaign across social media: * Paid media delivered over 17 million impressions against highly targeted c-suite, telco/influencer audience * 5G social content delivered 38x higher engagement on Facebook than benchmark * Over 99 articles published with 2+ billion impressions in Top Tier publications

• Global 5G Marketing Campaign Manager · Intel Corporation02-01-2016 – 02-01-2019

  Led 5G End-to-End Leadership Marketing campaigns within Intel’s Corporate Marketing Group. Worked with internal business units on creating strategy and content needs in support of Intel’s 5G End-to-End story (network, cloud and devices). Managed relationship with outside agencies to oversee all graphics, content writing and graphic and video creation. Worked with internal teams on Tier 1 5G events and messaging. Built a 5G social cadence across the Intel global channels. * Partner across business units to integrate 5G end-to-end messaging into their content strategy, specifically at Tier 1 events such as CES and MWC * Build quarterly content plans that align with strategic direction to bring campaign to life * Define campaign KPI’s and reporting deliverables * Collaborate with PR on strategic plan and content needs for 5G * Develop monthly 5G Marketing communications newsletter that is distributed to a broad Intel audience * Manage external agencies on tasks related to the 5G team, blogs, graphics, videos, metrics and content editorial creation * Provide strategy and social direction for 5G Marketing activities (campaign, content, events)

• Global Social Campaign Manager · Intel Corporation02-01-2014 – 02-01-2016

  Drove B2B social activities within Intel’s Corporate Marketing Group. Work with internal business units on creating and executing social editorial calendars, and social strategies. Manage relationship with outside agencies to oversee all graphics, content writing and graphic creation. Work with EMEA, Latin America, Asia Pacific, China and the North America regions on their geo focused social strategy and bring social buzz around the Intel IT Center. • Directed multi-channel social campaigns, generating a 30% increase in engagement across targeted channels. • Partnered with analytics teams to create dashboards for tracking campaign performance and KPIs, enabling data-driven optimizations.

Education

• University of WashingtonMA, Communications - Digital media
• Washington State UniversityBA, Communications

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