Thomas DiNatale

About

Product designer with over a decade designing complex digital products and native iOS and Android apps end-to-end, from early strategy through high-fidelity, build ready work. Leads design systems and AI-assisted workflows to scale teams, with a focus on staying hands-on through outcomes rather than handoffs. Experienced across education, e-commerce, consumer technology, marketplaces and subscription UX.

Experience

• Principal Product Designer · EVERYDAY INDUSTRIES11-01-2018

  I design complex products end to end, embedding with founders and product leaders through long engagements and staying hands-on from strategy to shipped work. • Led UX and product design for Primer, a K–8 microschool network, as it scaled from 6 to 18 campuses, designing a unified platform foundation for teachers, students, and parents • Led product design for Grapevine's giving-circle platform as it scaled to nearly 90,000 members and more than $51 million in donations • Designed subscription onboarding, member shopping, and account experiences for ButcherBox across a four-year engagement, improving mobile conversion and average order value • Established design systems, design reviews, and AI-assisted workflows using Figma and Claude Code across multiple teams

• VP, UX & Product Design · LAUNCH06-01-2016 – 11-01-2018

  I led UX and product design across LAUNCH's portfolio of VC-backed e-commerce brands, then embedded as design lead for M.Gemi, its footwear brand. • Directed UX and product design across multiple portfolio companies including Follain and Rockets of Awesome, working with CEOs and CTOs to design full e-commerce platform experiences • Ran post-launch session analysis and usability testing across brands to find friction points and improve conversion • On M.Gemi, partnered with the CPO and President to own the full experience from navigation and product pages through checkout • Designed an instant size-exchange flow for M.Gemi that shipped the replacement pair the moment a return was initiated, converting refunds into exchanges. Fewer returns, retained revenue, and a better fit without a second charge

• Cofounder & Design Director · EVERYDAY INDUSTRIES01-01-2013 – 06-01-2016

  I cofounded Everyday Industries and led design for early-stage, founder-led teams, designing the first native apps for consumer brands and an early B2B SaaS platform. • Designed the first native apps for Blue Apron, 1stDibs, and Harry's from the ground up, including Blue Apron's iPhone app, recognized as one of Apple's Top 25 iPhone Apps of 2015 • Partnered with Pendo at its ~6-person stage, designing UX across the early analytics product, from dashboards and funnels to in-app guides

Education

• Yale UniversityM.Arch, Architecture
• Georgia TechBS, Electrical Engineering

Similar talent on Pangea

Jennifer D.Principal Product Designer | 15+ Years in Fintech, Enterprise SaaS & B2B Product DesignHudson, NY 12534Woody M.Lead Product Designer (AI-Driven Healthcare UX) | Design Systems & Generative AIUnited StatesShreesa S.Product Designer | UX Research, Design Systems & AI-Assisted React PrototypingUnited StatesLindsey M.Senior Product Designer • Generative AIAtlanta, GA