Jennifer McKelvey-Devers

About

Detail-oriented marketing and real estate professional with experience across real estate, health & wellness, and business development. Skilled in crafting messaging, end-to-end deal management, contract review, and cross-functional collaboration to drive growth and client success. Known for organization, proactive client service, and the ability to manage high-volume pipelines with accuracy and professionalism. In addition to core marketing and real estate expertise, led a brand refresh at McKelvey Vineyards in 2022, including a new logo, revamped website, PPC campaigns, and B2B marketing initiatives.

Experience

• Director of Marketing · McKelvey Vineyards01-01-2020 –

  Director of Marketing at McKelvey Vineyards (01-01-2020 to present). Lead development and execution of integrated marketing strategies across digital and traditional channels. Crafted compelling messaging for web pages and social media, drove customer engagement, and oversaw a brand refresh in 2022 including a new logo, revamped website, PPC campaigns, and B2B marketing initiatives. Coordinated creation of marketing tools (brochures, fact sheets, sales materials) and conducted market research to support business development and relationship-building.

• Franchise Owner · Club Pilates10-01-2017 – 05-01-2020

  Franchise Owner at Club Pilates (10-01-2017 to 05-01-2020). Orchestrated operations, budgeting, accounts payable/receivable, and payroll to ensure streamlined financial operations. Resolved customer inquiries and concerns promptly and effectively through strategic decision-making. Achieved sales targets by promoting memberships and building strong member relationships.

• Certified Pilates Instructor · Club Pilates10-01-2017 – 05-01-2020

  Certified Pilates Instructor at Club Pilates (10-01-2017 to 05-01-2020). Delivered Pilates instruction to clients, supported class scheduling and client onboarding, while maintaining studio standards and safety protocols.

• Residential Real Estate Sales Specialist · Coldwell Banker Gundaker01-01-2016 – 03-01-2018

  Residential Real Estate Sales Specialist at Coldwell Banker Gundaker (01-01-2016 to 03-01-2018). Assisted in renting, buying or selling property for clients. Performed listing and research tasks, studied market trends, discussed conditions of sale, and negotiated real estate contracts.

• Residential Real Estate Agent · Coldwell Banker Gundaker01-01-2015 – 12-31-2017

  Residential Real Estate Agent at Coldwell Banker Gundaker (01-01-2015 to 12-31-2017). Managed full residential real estate transactions from contract to close including inspections, appraisals, and communication between clients, agents, lenders, and title companies. Reviewed contracts, addendums, disclosures, and compliance documents for accuracy and deadlines. Entered MLS data, prepared marketing materials, coordinated photography, showings, and open houses. Built strong client relationships resulting in repeat business and referrals.

• Commercial Real Estate Executive · McKelvey Properties06-01-2011 – 08-01-2020

  Commercial Real Estate Executive at McKelvey Properties (06-01-2011 to 08-01-2020). Negotiated contracts and collaborated with lenders, attorneys, and inspectors to ensure seamless transactions. Guided prospective buyers, curated marketing materials, and managed end-to-end real estate processes from initiation to closing. Proactively conducted cold calls to secure exclusive listings and foster trust.

• Commercial Sales Associate · McKelvey Properties07-01-2011 – 12-01-2015

  Commercial Sales Associate at McKelvey Properties (07-01-2011 to 12-01-2015). Assisted in listing and researching properties, studied market trends, discussed conditions of sale, and negotiated real estate contracts. Applied market knowledge to guide clients through acquisition and disposition processes.

Education

• Fontbonne UniversityBachelor of Science, Business Administration And Management

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