Jennifer Thuss, MBA

About

Strategic marketing leader with over eight years of experience driving full-funnel growth for B2B companies in the packaging and manufacturing sectors. Proven success in building integrated campaigns that resonate with professional audiences, leveraging data, creativity, and AI to enhance market research, campaign execution, and decision-making. Skilled in aligning marketing with sales, product, and customer service to create seamless customer journeys. Focused on delivering measurable results that support revenue growth and market expansion.

Experience

• Marketing Manager · Drug Plastics & Glass Co. Inc.April 2025 – Present

  Own all marketing strategy and execution for a U.S.-based pharmaceutical packaging company, managing digital, content, brand, and demand generation efforts. Collaborate cross-functionally with sales, product, and customer service teams to develop high-conversion content including newsletters, sales collateral, and product education. Segment customer audiences and develop targeted email campaigns and nurture workflows to drive leads through the funnel. Use AI tools and platforms like Apollo to identify new opportunities, build lead lists, and support outbound sales efforts. Manage internal and external communications to ensure brand consistency across channels.

• Product Marketing Manager · Brentwood Industries, Inc.June 2024 – April 2025

  Oversaw a global product marketing team of three marketing specialists and one trade show coordinator. Managed the marketing strategy and content development for nine product lines across medical device, construction, and industrial industries. Built integrated product launch and content strategies across nine verticals, aligning positioning with market needs. Ensured brand consistency and messaging across product lines and marketing channels. Developed HubSpot nurture workflows, landing pages, and conversion-focused campaigns to grow inbound pipeline. Reported on MQL volume, pipeline attribution, and campaign ROI using GA4 and HubSpot analytics.

• Marketing Manager · Brentwood Industries, Inc.November 2023 – May 2024

  Drove brand awareness and demand generation for five business units, totaling over $60M in annual revenue. Launched targeted 1:1 and ABM campaigns using detailed buyer personas. Implemented SEO strategies and optimized WordPress content to increase search visibility and web traffic. Led digital campaign strategy, CRM segmentation, and reporting tied to pipeline growth.

• Marketing SpecialistSeptember 2018 – November 2023

  Managed digital execution for four product lines generating over $45M annually. Wrote blogs, newsletters, and campaign copy aligned with technical buyer personas. Owned SEO improvements and content audits to increase organic visibility and lead quality.

• Marketing CoordinatorMay 2017 – September 2018

  Managed digital marketing activities, including social media, email, and paid advertising for nine product lines. Authored and distributed bi-weekly internal newsletters to 700 employees to increase engagement.

Education

• DeSales UniversityBachelor's degree, Communication: Public Relations and Marketing
• DeSales UniversityMaster's degree, Business Administration and Management, Marketing

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