Valda Kabia, MBA

About

I'm an MBA graduate passionate about creating and implementing marketing strategies across any platform. I have a genuine appreciation for creating copy and editing managing marketing campaigns, SEO, PPC ads, A/B testing, brand strategy, and everything in between! Skilled marketing and creative professional with proven strategic skills and a desire to learn more. Possess 4+ years of experience in data analysis, social media marketing, brand management, and web-based advertising gained while working for diverse organizations.

Experience

• Integrated Marketing Manager · Focus on the Family Canada2023-09-01 –
• Marketing Manager · Kabia Marketing2020-01-01 –

  Led the development and execution of comprehensive marketing strategies to drive brand awareness and customer acquisition. Conducted market research to identify target audiences, competitive trends, and emerging opportunities. Collaborated with cross-functional teams to design and implement compelling campaigns across multiple channels, including digital, social media, and print. Monitored campaign performance using analytics and metrics to optimize results and improve ROI. Developed and managed marketing budgets, allocating resources to maximize impact and minimize costs. Fostered relationships with key stakeholders, vendors, and partners to drive business growth and enhance brand reputation.

• Marketing Coordinator · Noura Homes2022-02-01 – 2023-01-01

  Developed and implemented successful digital marketing campaigns, supervising a team of four, conducted market research, identifying opportunities, optimize campaigns to achieve client goals, managed company and project budgets, led a campaign launch generating $2.8 million in revenue in 60 days, and increased social media engagement by 300% in three months.

• Customs Data Entry Assistant · Arc'teryx Equipment2021-10-01 – 2022-02-01

  Measured the effectiveness of programs and strategies through KPI analyses, identifying savings of over $100,000. Prepared reports of findings, illustrated data graphically, and translated complex findings into written text. Organized and created original text for company-wide training programs and hosted training sessions. Managed and maintained a large database, ensuring data accuracy and validity, performing data reconciliation and updates.

• Graduate Market Research Assistant · West Texas A&M University2020-01-01 – 2021-09-01

  Led internet and library market research to support project initiatives, analyzed and interpreted data to inform planning and decision-making, designed and executed survey email campaigns to gather information and feedback, and managed a large database to ensure data accuracy and validity. Led end-to-end development and implementation of a regional email marketing campaign, initiated and oversaw regional market research, identifying trends and marketing opportunities.

• People and Culture Manager · West Texas A&M University2017-12-01 – 2021-05-01

  Developed and launched two successful campaigns to increase brand awareness and voter registration among university students at West Texas A&M University. Directed a team of 15 volunteers to create a video campaign and executed a comprehensive voter registration effort. Collaborated with the Assistant Athletic Director for Leadership to develop and implement a series of training and leadership development policies, analyzed program performance, monitored progress, and provided training and mentoring.

• Program Manager · REACH Multicultural Family Center2019-05-01 – 2019-08-01

  Managed program budgeting, planning, logistics, and supervised a team of 4 to ensure successful task completion. Collaborated with the team to organize promotional events, analyzed program performance, monitored progress, and provided training and mentoring.

• Customer Service Representative · Canada Health Solutions2015-01-01 – 2016-12-01

  Consistently exceeded daily sales goals while providing exceptional customer service and support. Resolved customer grievances and maintained accurate records of transactions. Demonstrated expert knowledge of company products and services, including pricing and special discounts, resulting in successful product recommendations and increased sales.

• PEER AMBASSADOR · United Way2016-01-01 – 2016-04-01
• Sales Associate · Mexx2013-10-01 – 2014-12-01

Education

• West Texas A&M UniversityMaster of Business Administration - MBA, Business Administration and Management, General
• West Texas A&M UniversityBachelor's degree, Health Sciences, Management

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