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Jenny Lin

Jenny Lin

Strategic Marketing Leader | Brand Innovator

9 yrs experience · <10 hrs/week

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About

With a Bachelor of Arts in Criminology and Sociology from the University of Toronto, I have cultivated a diverse career in marketing and brand management. Currently, I serve as the Marketing Manager for Standards Development, Research & Innovation at CSA Group, where I lead strategic marketing initiatives. Previously, I enhanced brand presence as a Brand Marketing Manager at CIBC and improved digital conversion rates at WWF-Canada. My experience also includes managing marketing campaigns and sponsorship relations at Ovarian Cancer Canada and supporting development initiatives at Raising the Roof. My career is marked by a commitment to driving engagement and innovation across various sectors, leveraging my expertise to support organizational goals and enhance brand visibility.

Experience

  • Marketing Manager, Standards Development, Research & Innovation · CSA Group01-01-2022

    Responsible for managing marketing strategies and initiatives to support standards development, research, and innovation.

  • Brand Marketing Manager · CIBC09-01-2018 – 12-01-2021

    Led brand marketing strategies to enhance brand presence and customer engagement.

  • Digital Conversion Specialist · WWF-Canada03-01-2018 – 09-01-2018

    Focused on improving digital conversion rates and optimizing online engagement strategies.

  • Marketing and Sponsorship Associate · Ovarian Cancer Canada06-01-2016 – 02-01-2018

    Assisted in marketing campaigns and managed sponsorship relations to support organizational goals.

  • Development Assistant · Raising the Roof | Chez Toit06-01-2014 – 09-01-2014

    Supported development initiatives and contributed to fundraising efforts.

Education

  • University of TorontoBachelor of Arts - BA, Criminology and Sociology

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