Kavita S.

Kavita S.

Senior Marketing Manager specializing in Integrated Marketing Planning and Global Banking Markets

10 yrs experience · Toronto, ON · 30-40 hrs/week

About

- Global product marketing leader with 10+ years in B2B/B2C marketing, recognized for architecting go-to-market frameworks that elevated win rates in highly regulated markets. - Directed product launches that outperformed competitive offerings by aligning product strategy with market intelligence, resulting in sustained revenue lift across multiple portfolios. - Proven record in designing frameworks that informed innovation roadmaps and accelerated product adoption across enterprise segments. - Built and deployed AI-powered enablement ecosystems leveraging Agentic and Generative AI, scaling marketing campaign development velocity.

Skills

Brand DevelopmentMarket ResearchStrategic Planning

Experience

  • Senior Manager, Marketing, Investment Banking and Capital Markets · Scotiabank - Global Banking and Markets2025-03-01 –
  • Marketing Manager | Integrated Marketing Planning · TD2021-04-01 – 2025-03-01
  • Marketing, Communications and CRM Specialist · Mercedes-Benz Financial Services Canada Corporation2019-08-01 – 2021-04-01
  • Marketing Communications Specialist · Audi Finance - VW Credit Canada, Inc.2018-07-01 – 2019-08-01
  • Marketing and Business Development Analyst · Audi Finance - VW Credit Canada, Inc.2016-04-01 – 2018-07-01
  • Marketing Coordinator · Audi Finance - VW Credit Canada, Inc.2015-09-01 – 2016-04-01

Education

  • York UniversityBachelor's Degree, Commerce
  • Schulich School of Business, York UniversityMasters Degree, Marketing

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