Jeremy Pimenta

About

With a robust educational background in Mass Media, Advertising, and Journalism from the University of Mumbai and St. Xavier's College, [Name] has established a distinguished career in marketing and digital strategy. Currently serving as the Sr Marketing Manager and Digital Lead at KRP Properties, [Name] oversees marketing activities for over 30 commercial properties, driving growth through strategic brand positioning and comprehensive digital campaigns. Previously, [Name] led digital marketing and strategic planning at Balmoral Multicultural Marketing, enhancing CPG brands across North America. At The Minimalist, [Name] managed significant advertising budgets and spearheaded digital marketing initiatives. Earlier, as Senior Brand Marketing Manager at Network18 Media & Investments Limited, [Name] developed and executed multichannel campaigns, driving business growth and ensuring digital content quality. [Name] is a seasoned marketing professional with a proven track record of delivering impactful results across various industries.

Experience

• Sr Marketing Manager and Digital Lead · KRP Properties04-01-2023

  Leads all Marketing activities for 30+ commercial properties over 3 million sqft. Marketing: Plans, develops, and executes full-funnel growth marketing strategies in line with company objectives and strategic goals and relevant sales pipelines. Brand: Developed KRPs brand positioning, established its key proposition, and defined key functional and qualitative assets for a competitive edge. Communications: Developed internal and external comms strategies. Digital: Oversight on planning, strategizing, and managing for Paid, Social, Search, and more - Agency & individual contributor roles. Website: Directed the reconstruction of a new website.

• Digital Marketing & Strategic Planning Lead · Balmoral Multicultural Marketing02-01-2022 – 04-01-2023

  Led strategy planning and development for CPG brands across the NAMER region. Marketing: Directs all campaigns from inception to conclusion, gives inputs mid-way, and ensures conclusion with learnings using digital tools. Digital: Digital marketing expert with oversight on planning, strategizing, and managing for Paid, Social, Search, and more. Consumer: Conducts detailed market and consumer research to identify market intelligence and trends to enable brands, business growth. Brand Strategy: Crafts unique brand positionings, communications plans, digital marketing, and other multi-channel communication strategies. Project Management: Monitors project timelines, progress, success metrics and evaluates results + areas of improvement using digital tools.

• Group Account Director · The Minimalist10-01-2020 – 12-01-2021

  Client and Agency Leadership Role: Was directly responsible for over $1 million+ in advertising budgets and responsible for ensuring quality of work and client expectations were met. Team Leader: Lead internal and external teams through all brand activities on digital, mainline and more. Maintaining Brand/Client Health: Had maximum oversight on all clients working with the agency. Digital Marketing: Led all paid media and online advertising efforts; SEM & SEO; Website content management; Website Analytics and Conversion Metrics; Social Media publishing and reporting.

• Account Director · The Minimalist01-01-2019 – 10-01-2020

  Brand & Marketing Champion: Crafted brand positioning's, brand messaging, customer journey maps, campaigns, based on consumer insights. Communication Strategy: Developed multi-channel advertising and marketing strategies in line with marketing objectives for various brands. Communication Management & Execution: Managed brands, businesses, people and teams, addressed problem areas and urgent solutions. Team management: Ensured team performance and lead by example. Ensured adequate training and feedback was given to team members for growth and support in delivery of projects. Digital: Led all paid media and online advertising; SEM & SEO; Website content management (knowledge of Sitecore is a plus); Website Analytics and Conversion Metrics; Social Media publishing and reporting.

• Senior Brand Marketing Manager - Web & Digital · Network18 Media & Investments Limited01-01-2018 – 01-01-2019

  Website Sales and Advertising Manager for Firstpost.com. Some of my responsibilities included but were not limited to: Strategize with clients on apt placement of ads and curated content for each brand. Oversaw all campaigns on the website from inception to deployment. Ensured all assets on websites were deployed successfully and met ROI. Developed sales, marketing & PR strategies & tactics that aligned and supported the website's strategic plan and positioning. Campaign Planning: Crafted and Created Authentic Multichannel campaigns and Analysed data and metrics, and to create a plan to action opportunities. Business Growth and Revenue Targets: Lead and collaborated with the regional sales teams to grow and develop new accounts & markets and additional business from the several sectors and segments. Digital Marketing Authority: Responsible for and overlooked all digital marketing activities. including content creation, analytics and preparing seasonal tactical plans for the website property. Quality Supervisor: Actively monitored the website and the brands digital presence for content quality and information accuracy and was responsible for all social platforms which included the websites Online Reputation Management activities. Partnerships and Sponsorships: Developed meaningful and strategic partnerships with local and external organisations to increase service awareness.

Education

• University of MumbaiBachelor, Mass Media with Advertising and Journalism Majors
• St. Xavier's CollegeMaster's degree, Advertising, Marketing and Journalism
• St. Andrew's College of Arts, Science and CommerceBachelor's degree
• McGill UniversityMini Mba, General Management

Similar talent on Pangea

Sneeha A.Experienced Marketing Professional | MBA CandidateMumbai, MaharashtraIshita A.Marketing Strategist | Digital Transformation ExpertIshan P.Results-Oriented Growth Marketing Strategist | Senior Brand Manager | Driving Measurable Business Growth Through Innovation and Strategy.Pune, MaharashtraRomy R.Marketing Expert | Social Media Strategist | Digital Communication Specialist | Visual Curator for BrandsRotterdam, Netherlands