Ishita Agarwal

About

With a robust educational background in marketing and communications, including a Master of Science from Purdue University Daniels School of Business and a Masters from Xavier Institute Of Communications, I have honed my expertise in brand strategy and digital transformation. My professional journey includes roles such as Digital Transformation and Audience Engagement Manager at The Purdue Exponent, where I utilized analytics to optimize audience engagement and mentored digital editors. As a Brand Strategist at Axtraa Advertising, I managed campaigns for diverse clients, and as the Founder of Earthen Batti, I built a sustainable home decor brand. Additionally, I was a SDG School 2023 Fellow at Maker's Asylum, focusing on global youth change-making initiatives. My experience also includes leading merchandise projects and consulting on marketing strategies for Nothing Before Coffee.

Experience

• Digital Transformation and Audience Engagement Manager · The Purdue Exponent01-01-2024 – 05-01-2024

  - Using Google and website analytics to analyze traffic and build audience conversion funnels. - Mentoring digital editors on native content creation and CMS optimization. - Devising social media strategies for the publication and optimizing SEO.

• Brand Strategist · Axtraa Advertising03-01-2023 – 05-01-2023

  Clients: Kalajee Jewelers, Shasak Clothing, Nothing Before Coffee, Rungta Hospital, Wood-o-kidz, Mayoor School.

• Founder · Earthen Batti01-01-2022 – 05-01-2023

  An aromatic decor brand with core values of sustainability, re-usability, and design. - Worked with vendors and artisans to build customized home decor pieces to serve the discerning audience. - Built a community of sustainability practitioners through social media and pop-up shows. - Increased customer return rate by 50% quarterly for the period ending March 2023.

• SDG School 2023 Fellow · Maker's Asylum02-01-2023 – 03-01-2023

  SDG School 2023 - Global immersion program for youth change-makers. Shortlisted for acceleration phase in association with UNDP and UNESCO New Delhi.

• Project Lead (Merchandise) and Marketing Consultant · Nothing Before Coffee04-01-2022 – 12-01-2022

  As Project Lead (Merchandise) and Marketing Consultant, likely contributions include overseeing merchandise projects and providing marketing strategies to enhance brand presence.

Education

• Purdue University Daniels School of BusinessMaster of Science - MS, Marketing
• Xavier Institute Of CommunicationsMasters, Advertising and marketing communications
• St. Xavier's College, JaipurBA Hons., Economics
• St. Xavier's School, JaipurCommerce Maths

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