Romy Rahmeh

About

Welcome to my profile! I am a results-driven professional with impressive experience in Social Media Marketing and strong acumen in crafting and implementing comprehensive digital marketing strategies across various platforms. My expertise is creating compelling content, managing brand consistency, and leveraging data analytics to refine social media efforts for optimal engagement and results. During my 6+ years of tenure with reputed companies, I have become well acquainted with handling marketing initiatives (Digital), Brand Building, and Visibility. I possess excellent knowledge in writing strategic and creative briefs to guide content development. I am excelling in curating and developing engaging and relevant content tailored to the unique demands of each social media platform. My prior experience as a graphic designer empowers me to produce visually appealing content that resonates with audiences, ensuring a seamless integration of messaging and visuals for maximum impact. With a keen eye for analytics, I analyze social media metrics to optimize strategies, enhancing content performance and maximizing ROI on paid campaigns. My effective communication and strong leadership skills enable me to collaborate efficiently with teams and stakeholders, ensuring aligned marketing efforts and the successful implementation of digital strategies. I have a proven track record of developing and executing innovative social media strategies for 15 diverse brands, significantly increasing their online presence and engagement. My functional forte also comprises market research, corporate communication, Customer Relationship Management (CRM), and formulation of branding plans. I am good at managing social channels, creating and publishing social content, and community at a brand and agency. Working in challenging and deadline-oriented environments, I have excellent knowledge of working with several clients with success in improving a firm's brand image and overseeing and executing effective social media marketing communication strategies for product brands and image-building exercises of the entire group. My unique creative design skills and strategic digital marketing expertise set me apart. Throughout my vast career, I have been capable of handling teams and building relationships with key client partners through a consultative approach to recognize client benefit plan design needs. You can connect with me to know more about my work experience and skills, and I will be happy to discuss it. Thank you.

Experience

• Senior Marketing Specialist · Resilience Marketing Group2024-08-01 –
• Freelance Marketing Consultant · Freelance2021-08-01 –
• Senior Social Media Expert · Adcreators MENA (Born Creators Group)2022-09-01 – 2024-08-01

  • Keeping abreast of industry shifts, algorithm updates, and innovative technologies to ensure that social media strategies remain cutting-edge and impactful. • Crafting and implementing bespoke marketing and social media strategies to align with the unique objectives and visions of 12 diverse brands. • Steering the design and execution of social media campaigns, ensuring cross-platform coordination for optimal reach and engagement. • Directing and refining paid social media adverts, targeting specific outcomes, and efficiently managing campaign budgets. • Spearheading brand and community engagement efforts, establishing a cohesive and authentic brand identity and voice. • Facilitating collaboration among the marketing, design, and sales departments to guarantee unified brand communication and strategic coherence

• Content Creator & Senior Social Media Specialist · createagency2022-09-01 – 2023-03-01

  • Crafted engaging content for multiple social media channels, including Instagram, Facebook, TikTok, and LinkedIn, tailored to audience response and brand messaging. • Managed and developed the social media footprint for 12 brands and increased brand visibility and organic engagement. • Compiled detailed briefs to encapsulate brand visions and languages, arranged the groundwork for targeted marketing strategies and engaged in content creation.

• Communication Designer · PSLab2019-05-01 – 2021-11-01

  • Strategically assessed and visually designed and unified the products. • Assisted in project presentations and customer satisfaction efforts.

• Marketing Coordinator · Hotel Monte Verde2016-06-01 – 2016-09-01

  Assisted in creating social media content. · Worked on their Facebook page and Instagram page. · Helped in gathering insights for the website through surveys from customers. · Assisted in the visual communication process. · Coordinated creation and deployment of videos, social media posts and other marketing collateral. · Consulted with product development teams to enhance products based on customer data.

• Senior Marketing Expert · White Space Agency08-01-2024 – 02-01-2025

  Led a team of social media specialists, copywriters, and designers, implementing a streamlined internal and external communication system that improved internal efficiency by 90% and ensured consistent, on-brand external messaging. Created social media content for 10 clients across NGOs, medical, beauty, and F&B industries, driving engagement and visibility. Successfully secured 5 new business clients through tailored pitches that incorporated comprehensive market research, brand audits, competitive analysis, communication strategies, and digital marketing plans. Achieved a 100% success rate in client acquisition. Developed ad campaigns for 7 clients on Meta and Google, achieving up to a 67% increase in leads and sales. Built brand identities and communication strategies for 3 new companies, ensuring market differentiation and alignment.

Education

• University of West LondonMaster’s degree in Luxury Design Innovation & Brand Management, Business, Management, Marketing, and Related Support Services
• Notre Dame University - Louaize (NDU)Bachelor in Interior Design, Design and Applied Arts
• West London UniversityMa in Luxury Design Communication & Brand Management, Communications

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