Jermaine Edwards

About

With over 9 years of extensive experience in graphic design spanning from print production to digital design, I have honed my skills in crafting visually compelling assets across various mediums. From designing captivating print materials to creating intuitive digital interfaces, my journey in graphic design has equipped me with a keen eye for detail and a deep understanding of user-centric design principles. Transitioning into UX design, I bring a wealth of creative expertise and a passion for enhancing user experiences. Recognizing the importance of building foundational knowledge, I have eagerly immersed myself in learning from industry experts and staying abreast of emerging trends in user experience design. My adaptable nature and eagerness to acquire new skills make me well-suited to thrive in the dynamic field of UX design, where I am committed to leveraging my diverse background to create impactful, user-centric solutions.

Experience

• UX Design Intern · ENGAGEathon05-01-2024

  • Conduct user research and testing: Perform interviews, surveys, and usability testing to gather user insights and feedback. • Create user personas and journey maps: Develop detailed user personas and customer journey maps to understand and visualize the user experience. • Design wireframes and prototypes: Use design tools to create wireframes, mockups, and interactive prototypes that illustrate user interfaces and workflows. • Collaborate with cross-functional teams: Work closely with product managers, developers, and other stakeholders to ensure the design meets business and user needs. • Iterate based on feedback: Continuously improve designs by incorporating feedback from user testing, stakeholders, and performance metrics.

• Senior Graphic Designer · Georgia Aquarium09-01-2016

  • Ensure all multimedia content complies with licensing agreements, copyright regulations, and industry standards. Verify that designs adhere to brand guidelines and licensing restrictions. • Collaborates with Marketing, PR, and Social Media teams to design graphics, boosting social engagement by 32%. • Design graphics for use in digital and print materials, such as product catalogs, marketing campaigns, and online promotions, focusing on soft line categories. • Cooperates with directors and team leads on strategic communication for installation and maintenance on designed signage for events, building aesthetics and informational signage. • Increased annual project management efficiency by 35% within 1 1/2 years. • Stay updated on design trends in soft line categories, internal fashion, and licensing to produce relevant and appealing multimedia content. • Created graphic design standards for print and motion graphic assets, which improved brand consistency for more than 6 teams.

• Graphic Designer · SweetWater Brewing Company02-01-2023 – 05-01-2023

  • Critical thinking to solve graphical issues for use in public ad campaigns, which reached over 80,000 customers. • Used interpersonal skills to collaborate and cooperate with the design team to facilitate best practices for social/web animations and prints. • Created design elements for and edited PowerPoint presentations given by the CEO to shareholders and the entire 223-person company. • Project management for 3 and more simultaneous projects with tight deadlines for company events.

• Graphic Designer · Score Atlanta10-01-2016 – 12-01-2016

  • Created print design solutions for over 100,000 national sports editorials and newsletters. • Strategically saved the company on 12% of time and expenses with attention to detail, by maintaining the website with data analytics and administration on a tight deadline. • Collaborated with team leads of distribution of editorials and stationary that reached over 71,000 consumers.

• Graphic Designer · UH Entertainment10-01-2014 – 12-01-2015

  • Created movie promotions for international and local independent films to be sold in major markets such as Walmart and Netflix. • Designed trade show materials such as pop-up banners, stationery, apparel & vehicle wraps. • Collaborated with lead designer on maintenance of website such as uploading designed movie marketing/promo materials. • Assisted senior designer pivotal distribution contracts with over 40% increase in sales volume.

• Graphic Designer · TeamUniformOrders.com09-01-2012 – 06-01-2013

  • Created graphic materials such as banners, tablecloths, takeaways, stationery for trade shows and sporting events. • Intuitively created a branding system for uniforms, equipment, jerseys, and stationery for national and international schools. • Online product management used for school uniforms, equipment and apparel through company platform which increased sales by 10%. • Integrated project management and template structure that increased projected company annual sales up $1 million dollars.

Education

• The Art InstitutesBachelor's Degree, Graphic/Web Design, Alumni
• The Art InstitutesAssociates of Art, Graphic Designer

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