Matthew Vargas

About

I'm a vision-driven UX/UI Designer with 6 years of experience, specializing in UI libraries, web/print design, and illustration. Skilled in crafting intuitive interfaces and high-fidelity prototyping, I excel in user research, persona creation, and design iteration for optimal engagement. Currently, at Southern Company Gas, I focus on visually appealing and user-friendly web and print designs. Originally from Tampa, FL, now based in Atlanta, GA, I hold a BFA in Illustration. In 2019, I joined Carter's and developed a successful line of boys' clothing for Target, resulting in a 16% increase in retail sales and a 12% increase in digital sales.

Experience

• Senior Graphic Designer · Southern Company Gas10-01-2023

  • Create print and digital visuals, focusing on cohesive web content and HTML emails. • Produce 150+ marketing materials in Adobe InDesign including billboards, manuals, and social media graphics, driving engagement. • Expand UI icon library with 50+ elements, boosting visual design and brand impact.

• Digital Production Artist · Rooms To Go04-01-2023 – 09-01-2023

  • Prepared digital assets in Adobe Photoshop, focusing on color correction, image optimization, and managing complex workflows while delivering creative solutions. • Created UI elements for sales campaigns, contributing to a 10% annual revenue increase in two quarters through strategic marketing and design implementation. • Balanced user needs and project requirements to develop marketing campaigns that achieved key business objectives. Utilized data analysis and A/B testing to enhance user interface and optimize campaign effectiveness.

• Graphic Designer · 160over9008-01-2021 – 03-01-2023

  • Strategized and designed over 20 experience designs, including presentations, playbooks, and consumer touch points, incorporating user-centric design principles. • Enhanced Capital One's profitability by 77.3% in one quarter through innovative brand activation at the NYC Wine & Food Festival, aligning with business goals and positioning strategies. • Executed UI design for an MLB-sponsored apparel app, managing resources and ensuring timely project delivery while maintaining attention to detail and user needs.

• Assistant Graphic Designer · Carters Inc.10-01-2019 – 05-01-2021

  • Designed seasonal apparel styles for Target in Adobe Illustrator, incorporating tracking and reporting of market research and user personas to align designs with consumer trends and preferences. • Contributed to a 16% increase in retail sales by focusing on print production details and strategically repositioning brand identity.

• Designer & Illustrator · Walt Disney World10-01-2018 – 03-01-2019

  • Collaborated in a cross-functional team to develop brand standards and consumer facing merchandise, using user research and feedback to iterate designs. Leveraged Google Suites for project management and documentation, and applied competitor analysis and user stories to refine design patterns and ensure alignment with business goals. • Selected from among 95 applicants by senior leadership, ensuring alignment with timeline and final designs among character artists and graphic designers.

• UX/UI Designer · SnapJam09-01-2018 – 11-01-2018

  • Enhanced the visual identity of an online music collaboration site and startup using Sketch, applying creative and analytical approaches to integrate qualitative and quantitative insights and technology trends. Leveraged frameworks to optimize customer-facing interface design and usability across complex systems. • Developed design patterns and provided recommendations based on interviews and user journeys, presenting findings to stakeholders and securing the project over four competing teams through strategic communication and initiative.

Education

• Ringling College of Art and DesignBachelor of Arts - BA, Illustration
• Arizona State UniversityBachelor of Arts - BA, Multi/Interdisciplinary Studies
• Hillsborough Community CollegeAssociate of Arts - AA, Liberal Arts

Similar talent on Pangea

Matthew V.Vision-Driven UX/UI Designer & Illustrator | Crafting Engaging Print & Interactive Digital ExperiencesAtlanta, GAMatthew V.Vision-Driven UX/UI Designer & Illustrator | Crafting Engaging Print & Digital ExperiencesAtlanta, GAJermaine E.Senior Graphic Designer, Emerging UI/UX DesignerAtlanta, GAMatthew R.UX/UI Designer | Interaction Design | Figma & Adobe XD Expert | Passionate About Human-Centered Design | Experiential Print DesignAtlanta, GA