Jessica Alderman

About

Strategic marketing and communications leader with 15+ years driving brand positioning and revenue growth for mission-driven organizations. Expertise translating complex ideas into compelling narratives that mobilize capital, inspire action, and accelerate impact—spanning brand strategy, go-to-market, multi-channel campaigns, vendor management, and data-driven digital growth. Led marketing and communications teams across Africa, Asia, and Latin America, including cross-functional collaboration with product, engineering, and sales.

Experience

• Director of Marketing and Communications · Factor[e] Ventures2024

  Impact VC solving climate challenges in emerging markets Brand Positioning-Led brand strategy development and messaging alignment across senior leadership to launch unified brand platform, pitch deck, and website on time and within budget. Vendor Management-Managed external vendor relationships with consultants to deliver high-quality creative and communications work. Digital Strategy-Increased LinkedIn engagement by 40% through targeted content strategy and audience development. Multi-Channel Campaign-Designed and executed multi-channel marketing campaign for global innovation prize, attracting 800+ applicants and co-organizing flagship event at New York Climate Week with Shell Foundation.

• Head of Marketing New Products · Climate Impact Partners02-2022 – 05-2024

  Carbon market specialist delivering carbon projects to corporate clients Go-to-Market Strategy-Designed and executed go-to-market strategy for BVCM carbon project, securing $1M in corporate funding through targeted campaigns and stakeholder engagement. Cross-Functional Collaboration-Led cross-functional collaboration with product, engineering, and sales teams to define new product development process and create marketing strategy for engineered solutions portfolio. Content Strategy- multi-channel content strategies, including email, digital, and event marketing, to drive product visibility and member acquisition.

• Director of Communications · NEST360 & Rice36001-2021 – 02-2022

  An international alliance united to end preventable newborn deaths in African hospitals Team Leadership-Led team of four to deliver comprehensive communications strategy for $75M program, providing coaching and professional development. Brand Transformation-Guided brand transformation and messaging alignment across global partnership with diverse stakeholders including donors, country teams, and technology partners. Brand Positioning-Oversaw the design and development of two websites and communications materials for funder engagement. Stakeholder Mapping-Facilitate workshops with country teams to align leaders on communication goals and target audiences.

• Director of Marketing & Communications · Envirofit International05-2012 – 09-2019

  Industry-leading B-Corp offering clean technology solutions in emerging markets Organizational Growth-Drove organizational growth from early-stage to $100M+ in revenue with product adoption by 9 million users across 45 countries through integrated marketing campaigns. Revenue Growth & Strategic Storytelling-Secured $12M+ in funding through strategic storytelling, compelling pitch decks, and successful grant submissions to foundations and corporate partners. Brand Strategy-Led the transition from non-profit to for-profit to B-Corp, aligning messaging and positioning across diverse stakeholder audiences. Data-Driven Digital Campaigns-Increased Facebook following in Kenya from 1,000 to 44,000 in six months through data-driven digital campaigns and targeted audience engagement. Product Marketing-Launched seven products supported by behavior change strategies, multichannel campaigns, and PR initiatives that drove sales and market adoption. Budget Management-Managed marketing budget and vendor relationships with creative agencies across Africa, Asia, and Latin America, ensuring maximum ROI. Innovation & Continuous Improvement-Championed the development of a Women’s Empowerment Training program across three countries, strengthening the inclusion of women in sales roles.

• Communications Consultant · World Bank, USAID, Factor E Ventures05-2010 – 12-2020

  Impact venture capital firm supporting energy, agriculture, mobility, and waste companies in emerging and frontier markets. Created thought leadership content for Rockefeller Foundation collaboration, positioning innovative approaches to energy access challenges (Factor E Ventures) Produced the World Bank 2019 PMEH Annual Report for a $40M multi-country trust fund, synthesizing complex program data into clear, high-impact narratives (World Bank) Compiled and analyzed information from WHO-funded polio grant programs across Africa, demonstrating strong problem-solving skills (USAID)

• Behavior Change Research Consultant · Medicine Du Monde & Center for Microfinance, JHPIEGO09-2009 – 06-2010

  Non-Profit Partnership that developed a loan program to improve maternal health outcomes Led microfinance and maternal health program evaluation, using data analysis (Medicine Du Monde). Contributed to a systematic review on obstetric care training published in a peer-reviewed journal (JHPIEGO).

• Communications and Media Consultant · Circle of Health International & Women Global Empower Fund05-2009 – 09-2009

  Non-Profit Organization training midwives in conflict and disaster zones Developed fundraising content including 60-page book and promotional film used in global speaking tours to drive donor engagement and support.

Education

• Johns Hopkins Bloomberg School of Public HealthMPH, Public Health/ Behavior Change Communications
• Colorado CollegeBA, Microbiology

Similar talent on Pangea

Mahima S.Freelance Content Writer & Digital Creator - I help mission-driven organizations grow and thrive!Pittsburgh, PAHeidi Anne R.Strategic Communications Expert | Brand EnhancerKeith H.Brand & Integrated Marketing Manager | Campaign Strategy + Creative Production (8+ Years)Los Angeles, CA 90020Karess L.Marketing & Communications Director | Donor Engagement & Fundraising | 10+ YearsHouston, TX