Keith Harris

About

Brand & Integrated Marketing Manager with 8+ years driving awareness, engagement, and commercial impact for luxury hospitality, lifestyle, and mission-driven organizations. Skilled in campaign strategy, creative direction/production, cross-channel activation, partnership programming, and performance reporting across Meta, Google, email/CRM platforms (Klaviyo, Mailchimp, Marketo), and analytics (GA4, Looker Studio). Experienced leading multi-channel campaigns and multi-property portfolios, overseeing agency relationships and cross-functional workflows in fast-paced, high-volume environments, with strong brand governance and creative systems expertise from nonprofit healthcare to resort and hospitality portfolios.

Experience

• Brand Strategy Manager · AIDS Healthcare Foundation (AHF)2026

  Lead brand strategy and multi-site execution for one of the world's largest nonprofit healthcare organizations — driving brand compliance, cross-functional alignment, and integrated marketing continuity across physical and digital channels. • Oversee multi-site branding initiatives from concept through execution — including signage systems, environmental graphics, and on-site brand applications across clinics, oWices, and aWiliate locations nationwide. • Develop and maintain brand compliance systems and signage checklists to ensure consistency across multiple business lines, departments, and regional locations — functioning as an internal brand governance framework. • Serve as a key cross-functional liaison aligning branding priorities with operational needs across construction, architecture, marketing, and communications teams — managing timelines, approvals, and execution workflows. • Coordinate with external vendors, contractors, and production partners to deliver high-quality brand assets on time and within scope. • Support cross-functional marketing and communications initiatives to ensure cohesive storytelling and brand continuity across physical and digital channels. • Identify and support local partnerships and community collaborations to strengthen brand awareness, visibility, and regional engagement.

• Director / Senior Manager, Brand Marketing Consultant · K-Concepts LLC2019

  Independently sourced and led integrated marketing engagements for hospitality, travel, retail, and lifestyle clients — managing campaign lifecycles from client briefing through launch across digital and on-property channels. Served as the strategic and operational lead across creative production, media activation, and cross-functional coordination for each client partnership. • Lead brand and integrated marketing strategy for hospitality, travel, retail, and lifestyle clients (luxury hotels, boutique operators, F&B concepts, wellness brands). Drive storytelling-led campaigns, partnerships and programming, and creative production across digital + on-property channels- ensuring cohesive execution and measurable engagement. • Led integrated brand campaigns across digital + experiential touchpoints, translating brand strategy into seasonal programming, promotional calendars, and launch execution. • Directed creative development and content production (photo/video), ensuring channel-ready assets aligned to brand standards and campaign objectives. • Partnered with owners/operators and cross-functional stakeholders to develop campaign plans, messaging frameworks, and coordinated execution across marketing channels. • Supported partnership activations, press-ready campaign storytelling, and launch programming to expand brand visibility and community engagement. • Whim Hospitality (Camp Lucy Resort + Whim Event Rentals business units): Led lifecycle email marketing and campaign storytelling-from content themes through deployment-delivering 523K+ emails (494K delivered) and achieving 57% open rate, 283K opens, and 7.1K clicks while supporting list growth to 39K+ subscribers (+24.7K gained). • Whim Hospitality (Camp Lucy Resort business unit): Executed paid campaign activations across Meta/Instagram and Google, including ad copy development, creative selection, budget allocation, and reporting; drove 455K impressions and 15.7K clicks (avg CTR 3.44%) in support of awareness and conversion-focused campaigns. • Brookfield Properties (Downright Austin, Hutchinson Island Marriott, Yours Truly DC): Directed hospitality retail concept development and branded merchandise programs in partnership with Creative Director and Special Projects teams-sourcing products, guiding design execution, and managing in-store merchandising across properties with $115K in combined program budgets and 22+ branded items launched. • Origin Studio House (Austin, TX): Led brand growth and cultural partnership strategy as Consulting Director of Brand Marketing, collaborating directly with founders to produce community-driven activations, press initiatives, and brand partnerships in a historic East Austin cultural district; guided programming such as City of Austin "We All Belong," AfroTech x Dropbox "The Drop," Fusebox Festival, and Origin-led events supporting hospitality, arts, and culture.

• Senior Marketing Manager (24+ Luxury Property Portfolio) · MML Hospitality2022 – 2024

  Led end-to-end campaign lifecycle management across a diverse portfolio of 24+ luxury hotels, restaurants, retail concepts, and lifestyle experiences — serving as the connective link between internal stakeholders, external agency partners, and cross-functional teams to drive cohesive execution and measurable results. • Managed campaign lifecycles from briefing through launch across online and offline channels, ensuring deadlines were met, creative requirements were fulfilled, and teams adhered to process best practices across hotel and restaurant divisions. • Owned agency partnership oversight and weekly reporting cadence — directing monthly deliverables, performance reviews, and optimization priorities across paid media, email, and digital channels. • Led cross-functional project management across media strategy, creative production, analytics, and operations teams — aligning campaign priorities with revenue, sales, and property-level goals. • Oversaw campaign execution across 17 distinct Food & Beverage concepts, managing creative trafficking, promotional calendars, and channel activation across social, web, and email touchpoints. • Owned segmented email campaign calendars and monthly deployments for 175K contacts (Hotel Saint Vincent) and 57K contacts (MML Hospitality) — managing briefing, scheduling, deployment, and performance reporting end-to-end. • Managed digital marketing budgets of $2.5K–$7K/month across paid acquisition campaigns on Meta, Google, and social platforms — supporting tracking, reporting, and optimization in partnership with agency teams. • Hotel Saint Vincent (New Orleans): Coordinated cross-channel campaign reporting and optimization workflows contributing to $727K in campaign revenue in 2024.

• Email Marketing Manager (National Non-Profit) · March of Dimes2021 – 2022

  Owned end-to-end campaign management for national fundraising and donor engagement initiatives — leading campaign briefing, audience segmentation, deployment coordination, and performance reporting across high-volume sends at national scale. • Managed full campaign lifecycle for national donor communications — from creative briefing and content strategy through deployment and post-send performance analysis, sustaining engagement across ~295K–612K emails delivered per send. • Built and maintained performance reporting frameworks tracking opens, clicks, unsubscribes, gifts, and revenue — translating insights into actionable optimizations for messaging, send cadence, and audience segmentation. • Coordinated cross-functionally with mission, program, and communications teams to align campaign calendars with fundraising moments, events, and organizational priorities — managing timelines and stakeholder communication across initiatives. • Applied segmentation strategy and A/B testing (subject lines, CTAs) to continuously refine campaign performance and audience experience across evergreen and time-sensitive sends.

• Creative Marketing Manager (Hotel June, Santa Monica Proper) · Proper Hospitality Los Angeles2020 – 2021

  Managed campaign workflows and creative production for luxury hotel openings and lifestyle experiences — coordinating cross-functional teams across social, web, email, and on-property channels to deliver brand- consistent, launch-ready campaigns on deadline. • Project managed integrated campaign execution across hotel and F&B concepts — tracking deliverables, managing timelines, and coordinating across creative, digital, and operations teams from briefing through launch. • Owned creative trafficking and multi-channel asset production workflows across social (Meta, Instagram), web, email, and on-property touchpoints — ensuring brand consistency, quality control, and on-time delivery. • Coordinated photo/video production from brief through final asset delivery — managing shoot logistics, vendor relationships, asset selection, and channel-specific formatting across campaign rollouts. • Supported influencer partnerships, local activations, and community programming — managing coordination, timelines, and content tracking across platform-specific channels to strengthen brand visibility and in-market engagement.

• Marketing & Communications Designer · Terranea Resort2019 – 2020

  Provided design leadership and cross-department creative support for resort-wide marketing campaigns, visual storytelling, and brand consistency across guest-facing platforms. • Designed campaign assets, collateral, and on-property creative supporting resort marketing, F&B, spa, retail, recreation, and seasonal guest experiences. • Produced photo/video content for digital channels and promotional needs, helping maintain cohesive aesthetics across web and social storytelling. • Supported content systems and brand consistency through asset organization, visual standards, and creative alignment across guest-facing touchpoints.

• Marketing & Sales Manager (Luxury Beauty + Retail) · David Pirrotta Brands2018 – 2019

  Supported a portfolio of premium beauty/lifestyle brands across wholesale, retail, and digital channels. • Supported luxury brand storytelling and marketing materials across wholesale/retail partners including Saks, Nordstrom, Violet Grey, Bluemercury, and premium boutiques. • Built brand books, retailer toolkits, merchandising assets, sales decks, and seasonal launch materials aligned to luxury brand standards. • Coordinated brand visuals and creative production supporting product storytelling across retail and digital channels.

• Retail Manager (Boutique Hotel Spa & Retail) · The Standard Hotels2012 – 2017

  Oversaw regional boutique retail operations and merchandising strategy in a design-forward hospitality environment, supporting guest experience and revenue growth. • Curated seasonal assortments across wellness, skincare, apparel, and lifestyle categories— translating guest behavior and regional trends into a branded retail experience. • Managed day-to-day operations including merchandising standards, inventory planning, pricing strategy, forecasting, and product lifecycle execution. • Led vendor relationships and product sourcing coordination, supporting a consistent brand-aligned assortment and elevated in-store storytelling. • Supported integrated marketing through promotions and on-property activations that aligned retail with the guest journey and hotel programming.

Education

• Full Sail University, Winter Park, FLMaster of Science (MS), Business Intelligence & Marketing
• Full Sail University, Winter Park, FLBachelor of Science (BS), Graphic Design & Communications

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