Heidi Anne Rogers

About

With a Master of Arts in Media and Public Engagement from the University of Colorado Boulder and a Bachelor of Science in Organizational Communication from Middle Tennessee State University, I have honed my expertise in strategic communications. Since 2012, I have been a freelance Strategic Communications Consultant, crafting impactful strategies for non-profits and social impact organizations. My role as Senior Program Manager at the Energy Foundation involved advancing clean energy initiatives. At Resource Media, I served as Director of Strategic Content and Digital Intelligence, leading campaigns that significantly increased clean energy investments and engagement. As Communications Coordinator for the Northwest Atlantic Marine Alliance, I achieved a 56% growth in social media following and developed strategic partnerships. My career is marked by a commitment to enhancing brand recognition, audience engagement, and stakeholder influence across various platforms.

Experience

• Strategic Communications Consultant · Freelance01-01-2012

  Developed and implemented comprehensive communication strategies for non-profits and social impact organizations, leading to increased donor engagement and contributions. Planned and executed digital campaigns with a consistent record of exceeding client expectations and achieving high engagement rates. Rebranded organizations to strengthen brand recognition and improve brand loyalty among target audiences. Delivered custom-designed websites that enhance user experience and engagement, resulting in significant increases in visitor retention. Created compelling graphics and illustrations for campaigns that boosted audience interaction across digital platforms.

• Senior Program Manager, Strategic Communications · Energy Foundation09-01-2022 – 06-01-2024

  As a Senior Program Manager, Strategic Communications, likely contributed to the development and execution of strategic communication initiatives to advance the foundation's mission in clean energy and sustainability.

• Director of Strategic Content and Digital Intelligence · Resource Media12-01-2021 – 09-01-2022

  Led a cross-functional team in developing financial messaging campaigns that resulted in a 40% increase in clean energy investments by key stakeholders. Directed a financial messaging campaign that exceeded engagement benchmarks by 35%, influencing key stakeholders to prioritize clean energy investments. Managed a team that created culturally relevant content for AAPI communities, leading to a 50% increase in campaign reach and engagement. Executed multi-channel campaigns, achieving over $1 million in paid media with a consistent CTR above 2.5%.

• Strategic Content Manager · Resource Media09-01-2020 – 12-01-2021

  As a Strategic Content Manager, likely contributed to the development and management of strategic content initiatives to support the organization's communication goals.

• Communications Coordinator · Northwest Atlantic Marine Alliance08-01-2019 – 09-01-2020

  Led all organizational communication strategy and tactical execution for a national nonprofit, which achieved a 56% total growth in following across social media platforms. Spearheaded multiple concurrent organizational strategies - including story series, newsletters, press releases, and action alerts - for a widely dispersed and diverse national audience. Formulated and executed rapid response protocols and content for actions directed at Congress. Developed and nurtured ongoing partnerships between key communities and partners and media/technology partners.

Education

• University of Colorado BoulderMaster of Arts - MA, Media and Public Engagement
• Middle Tennessee State University (MTSU)Bachelor of Science (B.S.), Organizational Communication

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