Jessica Dolliver

About

I help wellness professionals and mission-driven organizations transform scattered visuals into cohesive brand systems that build trust and momentum. With 15+ years of experience across education, nonprofit, and corporate environments, I specialize in strategic brand identity and Squarespace web design that feels aligned, elevated, and conversion-ready. Clients come to me when: • Their visuals feel inconsistent • Their website no longer reflects their level of expertise • They’ve outgrown DIY branding • They need a system, not just a logo I lead projects from strategy through execution, delivering brand foundations that allow teams to operate with clarity and confidence.

Experience

• Owner · Soulsy Wellness06-01-2023

  Provide individualized energy sessions for clients to assist in their self-healing process. Create digital content to engage and delight potential clients. Grow awareness and mental health partnerships to align with the core demographic. www.soulsywellness.com

• Media Communications Manager · Norwich Public Schools07-01-2010 – 07-01-2022

  – Led the rebranding process of 2 magnet schools of choice, and coached 2 teams at varying levels. – Changed a struggling school’s brand perception within 1 year, resulting in competitive application rates. – Led the rebranding process of 2 magnet schools and coached 2 teams at varying levels. – Changed a struggling school’s brand perception within 1 year, resulting in competitive application rates. – Researched and led 2 website rebrands consisting of 1 main and 12 micro-sites while transitioning over 1,000 assets. – Researched and implemented an online magnet lottery application system for a more user-friendly and responsive digital experience. – Developed communication standards—published an online guide and accompanying website for reference. – Advised and supported a 4-person executive management team on major project presentations for city budgets, events, and meetings. – Produced a local access cable show that taught students how to develop and manage media. – Orchestrated and managed online live events. – Wrote monthly column and managed all media relations for a district of 11 schools. – Created an online repository of custom branding assets for use districtwide. – Organically grew social media following of 24+ accounts to a place of advocacy. – Trained 350+ key staff on media software and communication.

• Marketing Designer · Davis-Standard12-01-2006 – 12-01-2008

  – Led the development of a company rebrand consisting of collateral, booth graphics, and advertising spanning 11 markets. – Identified a new printing technology resulting in a 50% cost savings of all tradeshow graphics. – Designed, coded, and coordinated a landing page launch across 4 countries and languages.

• Art Director & Web Designer / Developer · S&S Worldwide07-01-1998 – 10-01-2006

  – Directed the production of 4 catalogs and company website, ensuring all tasks were completed on a timely basis. – Managed photography shoots and press approvals across city and state lines. – Helped grow online sales from $4.9M to $9.8M in two years. – Received a company award for turning around a top-quality project in record time.

• Art Director · S&S Worldwide06-01-1998 – 10-01-2006

Education

• Art Institute of PittsburghBachelor's Degree, Graphic Design

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