Isabel Duncan

About

I'm a brand designer and strategist with over a decade of experience helping purpose-driven businesses show up with clarity and confidence. Through my consultancy Sunpatch Creative, I specialize in eco-conscious and regenerative brands — but my work spans visual identity, collateral, decks, and brand guidelines across a range of mission-led organizations. My designs have been used by clients including the US Bureau of Land Management, Yale University, Merrell, and Le Pain Quotidien, and I bring the same strategic thinking to every project, big or small.

Experience

• CREATIVE DIRECTOR & BRAND EDUCATOR · Sunpatch Creative2024

  Brand designer & creative lead, supporting small regenerative businesses with standout strategy, visual identity, and brand education. • Develops brand identities grounded in competitor analysis, audience insights, and market positioning. • Designs high-conversion templates for social media, ads, and print, ensuring consistent branding across client assets. • Audits and redesigns onboarding documents, brand delivery systems, and templates to create a more cohesive, intuitive client experience. • Educates clients through training sessions and custom resources, demystifying branding for small businesses. • Provides design education and tailored toolkits to empower clients to sustain consistent visuals post-project. • Assists small businesses with brand & client experience infrastructure—offering design ops insight and documentation strategy to improve how client-facing materials are built and maintained. • Builds robust InDesign systems and templates that reduce turnaround

• Cell Manager · Twona - All about Artworks05-01-2019 – 08-01-2021

  Led a high-output design team in a fast-paced SaaS startup, streamlining creative operations and improving client experiences through systems design and workflow innovation. • Managed a team of designers and served as the primary client contact in a highvolume, quality-critical design environment. • Collaborated with engineers to improve design tools and co-develop features for an in-house SaaS product. • Designed and led training on Adobe CC (especially InDesign) to upskill team members and ensure design consistency. • Created efficient internal systems and process documentation to reduce turnaround times and increase accuracy. • Oversaw onboarding and workflow management for new clients and designers. • Directed complex, high-stakes creative projects requiring cross-team collaboration and deadline precision.

• Publishing Specialist, Content · Frontiers04-01-2022 – 02-01-2024

  Shaped the editorial roadmap for a top-tier science journal by collaborating with global researchers and refining publishing workflows across teams. • Managed editorial workflows, partnerships, and communications across a large international journal. • Collaborated with UX and product teams to test and improve internal tools for journal editors and researchers. • Edited and promoted content, coordinated with social media teams, and tracked metrics across campaigns. • Balanced high-level strategic thinking with hands-on copywriting, communication, and project management. • Coordinated with multiple stakeholders across departments and time zones, balancing deadlines, content accuracy, and brand tone.

• Junior DTP Designer · Twona - All about Artworks10-01-2017 – 04-01-2019

  Created packaging materials for a variety of clients across the pharmaceutical industry, preparing artworks to meet brand, legal, print production, and quality assurance requirements. Promoted to secondary team lead within four months, directing workflow and client communications as needed.

• Spirit Wear Student Officer · Loughborough University School of the Arts10-01-2016 – 06-01-2017

  Served on the School of the Arts student committee to design spirit wear. Communicated with print companies to realize the designs, then organized invoices, sold and distributed the items to students.

Education

• Loughborough UniversityBachelor of Arts (B.A.), Graphic Communications & Illustration
• Universidad de GranadaSummer courses
• School of the Art Institute of ChicagoBachelor of Fine Arts (BFA), Illustration and Graphic Design

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