Jessica Giusti

About

Hi, my name is Jess! I recently graduated Marist College where I got a Masters degree in Integrated Marketing Communications. I had previously graduated SUNY New Paltz with an undergraduate degree in Digital Media Management and Communications, with a concentration in Public Relations and a minor in Journalism. Growing up in the age of social media has helped me be able to hone skills that will help me in my field. I'm a fast learner and I love working with others! When I’m not working, I try to be as active as possible and explore the world. I love going to the gym, hiking, shopping, and reading. If we ever have a video meeting, you will probably see my cat, Luna, jump on to say hi as she loves to be involved in whatever I do.

Experience

• Recorder · Road Runner Production Services Inc06-01-2021

  - Conduct interviews via Zoom and Webex on behalf of Junket Productions in New York City, engaging with entertainment giants such as Apple, Netflix, Warner Brothers, Showtime, HBO, and Starz, among others, to promote their movies and television productions

• Social Media Manager · LVRGD09-01-2022 – 12-01-2022

  - Created and tailored specific content to each social media platform (including Facebook, Instagram, Twitter and Linkedin) to actively engage with LVRGD’s audience - Copywrote press releases, job descriptions, and website verbiage

• Marketing Assisstant · Chloe + Lois03-01-2021 – 07-01-2021

  - Utilized Planoly to craft and manage a comprehensive social media schedule for Instagram - Produced engaging Instagram Reels capturing content with an iPhone and editing through Vixer - Elevated jewelry brand promotion by crafting blog posts tailored to specific holidays and jewelry collections

• Digital Media Marketing Intern · Cornell Cooperative Extension Ulster County01-01-2021 – 05-01-2021

  - Edited videos using iMovie prior to uploading them to the company’s YouTube channel - Developed marketing materials, such as banners, brochures and flyers, in alignment with branding guidelines - Drafted press releases to promote upcoming events - Strategized and scheduled effective social media content across four social media channels utilizing data pulled from Google Analytics

• Social Media & Market Research Analyst Intern · Collag3, LLC01-08-2021 – 05-15-2021

  - Created and conducted focus groups and interviews - Analyzed and synthesized data reports in a presentable and visual way to provide support and guidance to the strategy team in order to maximize market research capabilities - Interpreted and researched emerging trends involving various companies

• Research Assistant · The State University of New York at New Paltz02-01-2020 – 05-18-2020

  - Worked with Assistant Professor Jenna Grzeslo Ph.D. on her research on UpWork in Kenya. - Located and summarized academic articles for her that pertained to her work and put them in Google Drive - Located past academic articles and analyzed their surveys to see what kind of questions we should include or not include in a survey

• Public Relations Coordinator · Organic Hudson Valley Publications LLC07-01-2019 – 09-01-2020

  - Planned posts for the company on Instagram, Facebook, and LinkedIn using Planoly - Created posts and ads for the website through InDesign - Helped acquire advertisers for print and digital issue along with creating a social media marketing plan for the business using our own social media platform - Attended Gala’s on behalf of the company

• Receptionist & Social Media Coordinator · Organic Inner Beauty Salon & Spa06-01-2019 – 11-01-2019

  - Was responsible for opening and closing the salon and cleaning - Created appointments for clients along with checking them in and out for their appointments using QuickBooks, Client Appointment Manager, and Rosy Salon Software - Helped redesign their website and create newsletter campaigns through SquareSpace - Created print and digital ads through InDesign - Ran social media accounts

Education

• Marist CollegeGraduate Degree, Integrated Marketing Communications
• SUNY New PaltzBachelor's Degree, Integrated Marketing Communications, MA

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