Jamie Steinberger

About

I am a Master of Communication and Media graduate (December 2024) from Rutgers University, specializing in Strategic Public Communication and PR. I have expertise in social media management, content creation, and campaign strategy, with proven success across platforms like TikTok, Instagram, and Pinterest. From crafting engaging short-form videos to analyzing performance metrics, I combine creativity with data-driven insights to drive audience growth and engagement. I’m passionate about helping brands tell their stories, connect with their audiences, and grow their online presence.

Experience

• Social Media and Influencer Marketing Intern · Jona2025-03-01 –

  •Plan and manage content calendar using Notion and Later, aligning posts with company initiatives and themes. •Create and edit paid ads and UGC videos; collaborate with influencers/brands to boost reach and credibility. •Track post-performance and engagement to inform optimization across all social platforms.

• Content Creator · Freelance2022-03-01 –

  •Partnered with brands and created original content using CapCut and Adobe Creative Suite •Increased Sony Electronics audience by 2M views in one TikTok Video •Engaged 8.1K users in the last 30 days on Pinterest. •Consistently generated revenue for Amazon and brands through TikTok Shop

• Cashier · Target2020-09-01 –

  •Communicate with guests and inquire about their trip to create a positive experience •Monitor all areas of the front of the store: Cashiers, Self-Checkout, Guest Service, and Drive-up •Ensure consumers are satisfied by recommending products or ordering items online •Optimize sale efficiency by getting customers Drive-Up orders in under 3 minutes

• Instructional Assistant · Rutgers University2025-01-01 – 2025-06-01
• Social Media Specialist · The Forking Group2024-10-01 – 2025-06-01

  •Craft engaging captions, Instagram Stories, and TikTok videos to promote restaurant offerings and increase audience engagement. •Edit and produce short-form video content tailored to current trends and platform algorithms to maximize visibility. •Analyze social media performance metrics to identify top-performing content and refine content strategies. •Monitor and respond to comments, direct messages, and inquiries to maintain a strong online presence and foster customer relationships.

• Graduate Coordinator - Marketing Programs and Outreach · Career Exploration and Success at Rutgers University–New Brunswick2024-07-01 – 2025-05-01

  • Work on tactical plans to improve outreach for marketing campaigns and initiatives • Prepare tabling kits, marketing materials, and promotional giveaways for career community tabling requests. • Plan, draft, and create email marketing campaigns. • Assist with website edits and updates through Drupal

• Grader · Rutgers University School of Communication and Information2024-09-01 – 2024-12-01

  •Graded weekly student reflections on health communication topics, offering detailed feedback to enhance learning and engagement. •Conducted regular reviews to address grading challenges and ensure fair, consistent evaluation across assignments. •Gained insight into effective health communication practices, supporting professional development in academic and public health settings.

• VP of Marketing · ScarletPR2023-08-01 – 2024-05-01

  • Help local businesses through social media marketing, content creation, and consultations. • Managed the website by posting meeting slides, adding to calendars, and updating client lists. • Manage content calendars to ensure timely and consistent posting on all social media platforms. • Assist with creating weekly newsletters to promote Rutgers campus and SC&I activities.

• Account Manager · ScarletPR2023-02-01 – 2024-01-01

  •Led a team of 4 to implement two new campaign strategies on Instagram •Expanded the MGSA audience by hosting a promotional table and giving away 50 tickets •Coordinate with students in “man on the street” style Reels to promote student admission •Achieved the highest viewed Instagram Reel on account to date with 6,000 views

• Public Relations Intern · FischTank PR2024-01-01 – 2024-04-01

  • Monitored client media coverage daily through Google Alerts and Google Search • Created and published blog posts through WordPress to improve SEO • Used Muck Rack to curate and manage media lists, targeting industry-specific journalists • Utilized Google Workspace for media lists, client and employee video calls, and monitoring

Education

• Rutgers University–New BrunswickMaster's degree, Communication and Media Studies
• Rutgers University–New BrunswickBachelor's degree, Communication, General
• Brookdale Community CollegeAssociate of Arts - AA, Social Sciences

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