India Lott

About

Freelance marketing manager passionate about helping businesses build authentic connections through compelling video content and storytelling. With expertise in social media management, podcast marketing, and community-building, I’ve supported brands in growing engaged audiences and driving meaningful results.

Experience

• Part-Time Communications Assistant · EAC Network01-01-2025

  • Created and continuously update comprehensive brand guidelines, ensuring consistent brand messaging across all channels • Collaborate with board members and event committees to gather content for social media campaigns • Write engaging copy for social media posts and email communications in the established brand voice • Conceptualize, script, film, and edit short-form video content to enhance digital storytelling and increase engagement

• Marketing Specialist · HUBZone Technology, Inc.12-01-2022

  • Lead short-form video content production by conceptualizing, scripting, and editing videos filmed by team members for TikTok and Instagram Reels, resulting in a 54% increase in overall engagement and securing laptop donations • Design eye-catching promotional graphics for social media platforms while following company brand guidelines • Coordinate with board members and internal teams to guide content production aligned with marketing and campaign goals

• Freelance Marketing Specialist · Strike Services, Inc.05-01-2022

  • Manage social media presence across 6 platforms, resulting in a 30% increase in engagement • Draft, edit, and finalize weekly newsletters to an audience of 2,000+ parents interested in the virtual school • Optimize Google Search and Performance Max Ads campaigns, resulting in a 200% increase in website traffic in 30 days

• Freelance Marketing Manager · Corbec Media04-01-2022

  • Utilize Sendible to schedule social media content calendars on 5 platforms for 12 clients, ensuring timely publishing • Manage Google Search and Display Ads campaigns for 5 clients, following client and agency guidelines • Oversee Facebook Ads campaigns for 10+ clients, maintaining campaign integrity and implementing requested adjustments

• Podcaster/Podcast Manager · A Tall Girl's Podcast06-01-2021

  • Produce and host a weekly podcast, overseeing all aspects of production such as brainstorming, scriptwriting, recording, editing, and publishing episodes • Utilize hosting platform (Spreaker) to distribute episodes across major streaming services such as Apple Podcasts and Spotify, garnering over 25,000 downloads • Manage social media presence across 4 social media platforms, gaining an audience of over 7,000 followers and reaching 30,000+ accounts monthly • Negotiate and manage podcast sponsorships with business owners and creators, securing 10+ paid collaborations • Craft weekly blog posts for podcast website to promote new episodes

Education

• CUNY Baruch CollegeBachelor's Degree, Entreprenuership
• Istituto Lorenzo de MediciStudy Abroad, Global Brand Management
• New York UniversityMaster's Degree, Integrated Marketing & Brand Management

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