Jessica Laccetti, Ph.D
Strategic Communications Advisor and Educator
22 yrs experience · <10 hrs/week
About
Jessica Laccetti is a seasoned communications professional with a robust academic background and extensive experience in strategic storytelling and digital strategy. She holds a Ph.D. in Creative Technologies from De Montfort University and a Master's in English from Royal Holloway, University of London. Jessica has served as a Senior Communications Advisor and Strategic Advisor for Sturgeon County, where she excels in crafting strategic communications that align with organizational goals and engage stakeholders. She is the founder of Jessica Laccetti Communications, where she empowers service businesses and entrepreneurs to scale through strategic storytelling and digital content creation. Additionally, Jessica is an Adjunct Professor at the University of Alberta, where she teaches courses in New Media Narratives and social media communication. Her expertise in social media strategy has significantly enhanced brand growth and revenue for small businesses.
Experience
- Senior Communications Advisor · Sturgeon County07-01-2024
Champion strategic communications that shape public narratives, engage stakeholders, and align with organizational goals. Deliver tailored communications solutions that enhance transparency, foster collaboration, and support the County’s vision for growth and innovation. Partner with diverse teams to craft and implement communications plans, design and execute public engagement strategies, develop compelling content, and conduct proactive issues management.
- Strategic Advisor · Sturgeon County09-01-2022
Serve as a leading support in advancing strategic written work for public and internal audiences. Assist in planning and creation of key materials for strategic management and government relations. Contribute to strategic organizational initiatives such as corporate business planning, municipal budget processes, and website content development.
- Helping service businesses & product entrepreneurs scale & serve with strategic storytelling · Jessica Laccetti Communications01-01-2009
Help entrepreneurs transform their business and generate online revenue through strategic storytelling. Provide digital strategy and content creation for social media platforms. Write voice-forward content for virtual assistants, copywrite municipal government websites, and support female entrepreneurs.
- Social Media Strategist · Jessica Laccetti Communications01-01-2001
Create and manage content for social media platforms, develop and manage contests, provide social media training, and build online communities. Implement and manage social media presence for small businesses, resulting in significant brand growth and increased revenue.
- Adjunct Professor · University of Alberta03-01-2016
Design and teach courses in the Master's in New Media Narratives program, as well as courses on social media communication, digital literature, and online marketing.
Education
- University of AlbertaCertificate, Adobe InDesign
- De Montfort UniversityPost Doctoral Fellow, Creative Technologies & Interdisciplinarity
- De Montfort UniversityPh.D, Creative Technologies
- Royal Holloway, University of LondonMasters, English
- University of WaterlooBA Honours, English, Italian & Psych
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