Jessica McGlory

About

Growth expert with extensive experience in building and scaling growth teams, developing growth strategies, and executing successful marketing campaigns. Experienced in leading campaigns across various industries including healthcare, energy, consumer goods, and technology. Proven track record in driving subscriber growth, campaign efficiency, and developing innovative marketing strategies.

Experience

• Founder · Guaranteed2021-11-01 –
• Growth Consultant · Ro2021-06-01 – 2021-11-01

  Developed the growth rollout strategy for the launch of Ro Mind.

• Head of Growth · Verb Energy2020-01-01 – 2021-11-01

  - Employee #9 and first senior leadership hire - Worked with the executive co-founding team to build systems for organizational design for scale - Hired and developed a full growth team - Oversaw the growth of 100K incremental subscribers in under 2 years

• Director of Paid Social, Paid Search, Programmatic · Bombas2018-10-01 – 2019-12-01

  - Within the first 50 employees - 2nd marketing leader hired directly reporting into the CMO - Led Bombas x Pride campaign, the first 360 campaign to involve a lead from every internal team. Sold out of the collection and drove a 65% higher ROAS than BAU. Featured as case studies by Facebook and Twitter also featured on Cheddar. - Grew paid budget 48% YoY while maintaining efficiency - surpassing the 17% established benchmark while actively working with the Finance team to update projections for shareholders

• Director of Paid Social · Jellyfish Online Marketing US2017-11-01 – 2018-10-01

  Clients: Deckers Brands (UGG, Hoka One One, Sanuk, Teva), Disney Streaming Services (ESPN+), Rackspace, Carfax, and Ford Direct. • Provide subject matter expertise across paid social platforms including Facebook, Instagram, Twitter, LinkedIn, Tumblr, Snapchat, and Reddit. • Recommend creative and ad formats based on media needs and understanding of the platforms to drive stronger performance • Build and scale a team from entry-level to more senior team members • Develop paid social strategies that integrate and take into account cross-channel inner workings • Create and QA DCM links, implementing across paid social channels • Lead the paid social channel in new business pitches and present to prospective clients

• Associate Director, Paid Social · The Engine Group2017-04-01 – 2017-11-01

  • Execute media buys on Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube and other social platforms as well as work with SEM and Display teams to ensure all buys are effectively activated. • Develop media plans and campaigns that surpass established client goals across conversion, traffic, and brand awareness KPIs including but not limited to ROAS, CPC, CTR, and CPV. • Build strong relationships with clients, ensuring trust and communication allowing for greater autonomy in day-to-day campaign decisions. • Generate and present weekly and monthly reports with social data analysis and reasoning to recommend optimizations for clients. • Collaborate with business development teams within Engine Media and across partner agencies in the development of media bundles to generate new revenue opportunities and acquire prospective clients. • Utilize data to make optimizations including Google Trends, Facebook Audience Insights, and behavioral data provided by reps from the media platforms.

• Paid Social Manager · The Engine Group2016-07-01 – 2017-04-01
• Integrated Marketing Manager · The Engine Group2015-12-01 – 2016-07-01
• Consultant · Industry Forecast Project2013-12-01 – 2017-02-01

  Forecastr is a smart data-as-a-service platform that identifies, tracks, and stores fandoms. The granular insights are made available to brands and television executives looking to get better connected to their most loyal and engaged fan communities. ● Provided leadership and direction to a team of 4 freelance developers and designers in the product execution and implementation of changes based on the feedback from current and potential clients. ● Boosted client’s overall data initiatives and business insights through high level social and consumer data analysis. ● Created innovative strategies to ensure proper understanding of current user/fan engagement by licensing technology and services to television networks and brands. ● Analyzed user behavior to develop new integrated marketing initiative, leading to consistent reach of project goals.

Education

• DePaul UniversityBachelor of Arts (B.A.)

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