Kristin Bradshaw Colman

About

Proven and results-driven growth marketing and demand generation leader with over 15 years of experience building high-impact B2B campaigns across SaaS, tech, telecom, publishing, and research industries. Skilled in cross-functional collaboration, strategic planning, and execution of marketing strategies that yield measurable results.

Experience

• Director of Growth Marketing and Engagement · Lightpath2021-10-01 – 2024-10-01

  Brought in as the company’s first growth marketing hire to build and scale a modern demand generation engine. Led digital campaigns, Martech operations, and full-funnel strategy for new and existing markets.

• Director of Marketing · GelSight2020-07-01 – 2021-09-01

  First marketing hire at Series B startup; built Demand Gen function from the ground up including Martech systems, events, content, and brand relaunch.

• Senior Demand Gen Strategist · SAPinsider2019-10-01 – 2020-07-01

  Oversaw a two-person marketing team responsible for 20+ sponsored programs per month, and 2,000+ MQLs/month. Focused on content-driven campaigns for SAP enterprise audience.

• Senior Demand Generation Specialist · Hanley Wood2018-12-01 – 2019-10-01

  Managed $1M annual account targeting AEC industry decision-makers through digital media and email campaigns.

• Marketing Program Manager · Crown Castle2014-01-01 – 2018-12-01

  Drove $1M+ in annual revenue via full-funnel campaigns targeting key accounts in telecom infrastructure.

• Event Manager · Greentech Media2013-01-01 – 2014-01-01

  Produced domestic events with up to 300 paid attendees and sponsors. Managed budgets, venue selection, contract negotiations, client relations, registration, catering, A/V, and signage.

• Events Manager · UBM Tech2011-01-01 – 2013-01-01

  Managed logistics for telecom events with up to 50 companies and over 1,000 delegates.

• Marketing Communications Specialist · Pyramid Research2010-01-01 – 2011-01-01

  Managed inbound lead generation through email campaigns, press releases, partnerships, and advertisements.

• Account Executive - CIO Executive Council · IDG Enterprise2009-01-01 – 2010-01-01

  Developed email and phone campaigns contributing to new business revenue. Managed database clean-up and reconciliation.

• Online Account Manager - Computerworld, InfoWorld, ITWorld · IDG Enterprise2008-01-01 – 2009-01-01

  Managed online advertising campaigns. Collaborated to execute multi-media programs.

Education

• Endicott CollegeBachelor of Science, Communications

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