Jessica Steinke

About

Experienced marketer with a passion for creating engaging content that drives results. With a background in digital marketing/social media management and a talent for storytelling, I've helped brands across various industries achieve their marketing goals. When I'm not working, you can find me exploring the outdoors or at the nearest local thrift shop!

Experience

• Marketing Manager · D1 Training - 45 Sports Division04-01-2024

  -Managed social media accounts for optimal audience engagement, resulting in a 6.7% increase in online following within 3 months. -Contributed to the improvement of lead generation and client prospecting/recruiting strategies, leading to enhanced facility sales and revenue. -Engaged in community outreach activities to enhance brand awareness. -Contributed to higher sales revenue by elaborating comprehensive details on membership packages, fitness programs and effective professional training.

• Marketing Specialist · Rocky Rococo Restaurants Corporate Headquarters2023 – 2024

  -Achieved an 18% increase in Email Click Rate in 2023, utilizing strategic segmentation and enhanced personalization strategies with Mailchimp for email campaign management. -Implemented a new customer loyalty program, resulting in a 14% boost of the Customer Retention Rate in just 4 months. -Devised and deployed comprehensive digital marketing tactics via diverse platforms such as social media, email, and web, boosting website traffic by 20%. -Analyzed campaign performance with Google Analytics and other tools to enhance strategies and ROI maximization.

• Digital Marketing Intern · Team Winnebagoland02-01-2022 – 05-01-2022

  -Assisted in creation of social media content calendars and campaigns, resulting in 16% increase in engagement over 3 months. -Tracked campaign performance metrics, identified areas for improvement, and adjusted strategies accordingly. -Utilized search engine optimization techniques to enhance brand visibility. -Assisted marketing team with administrative tasks and project management activities

Education

• Fox Valley Technical CollegeAssociate in/of Applied Science (AAS), Marketing, Sales & Service
• Dodgeland High SchoolHigh School Diploma, General Studies

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