Jia-Fang Hsu

About

With a Bachelor of Fine Arts in Visual Communication Design from Kun Shan University and advanced studies in Interaction Design at the Technical University of Munich, I bring a robust educational background to my role as a designer. My professional journey includes a recent position as a Senior User Interface Designer at ASUS, where I collaborated across departments to develop award-winning products like the ASUS MediConnect and AIoT software tools. Prior to ASUS, I honed my skills at Digital Product School by UnternehmerTUM, delivering a minimum viable product within three months. My experience also spans roles at World Kite, Finpo Creative Design, and Dilmah Tea, where I developed brand identities, user interfaces, and marketing materials. My diverse skill set in user research, visual design, and prototyping has consistently driven successful product launches and enhanced user experiences.

Experience

• Senior User Interface Designer · ASUS07-01-2021 – 11-01-2022

  Cross-department collaboration with product managers, fellow designers, and software engineers to develop B2B and B2C products. Designed user interfaces, conducted user testing to improve usability, accessibility, user experience, made design systems and guidelines for multiple platforms, products, and devices. Designed the intuitive UI for the ASUS MediConnect (ultrasound software and application), and as a result it has won the iF Design Award. Developed AIoT software tools for ASUS Smart Factory to boost efficiency and increase productivity to maximize results. Created the most popular animations for the content library of AniMe Matrix. Guided the interns to complete the UI/UX design tasks.

• Interaction Designer · Digital Product School by UnternehmerTUM09-01-2020 – 11-01-2020

  Responsible for user research, user interview, interaction, visual design, prototyping, and user testing across web and mobile products. Worked in a cross-functional team and collaborated with product manager, software engineers, AI engineer and stakeholders (City of Munich) to help define product requirements and implement UI/UX design. Delivered an MVP (minimum viable product) within three months.

• Visual Designer · World Kite01-01-2019 – 09-01-2020

  In charge of creating a brand identity for the company. Designed user interface for World Kite app and the landing page then successfully launched the app in Google and Apple app stores. Developed marketing materials for social media.

• Visual Designer · Finpo Creative Design03-01-2015 – 08-01-2018

  Developed user-centred digital and print marketing materials from concept to completion. Collaborated with product managers and web developers, designed and developed customized websites. Created packaging designs and mock-ups.

• Graphic Designer · Dilmah Tea07-01-2012 – 07-01-2014

  Designed in-store and social media advertising. Assisted in visual merchandising and in-store campaigns.

Education

• Technical University of MunichInteraction Design
• Kun Shan UniversityBachelor of Fine Arts - BFA, Visual communication design
• National Keelung Commercial & Industrial Vocational Senior High SchoolDiploma, Advertising Design

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