Jill M.

About

As a Technical Project Manager at AT&T, I lead optimization and testing to improve the accessories shopping and checkout experience for millions of customers. With over 10 years of experience in product and program management, I have a proven track record of delivering successful projects in the e-commerce and SaaS industries. I work cross-functionally with product, sales, analytics, personalization, UX, and engineering teams to align workstreams, socialize test outcomes, and create personalized, relevant customer journeys. I also leverage my marketing communications and digital marketing skills to communicate the value of digital products and programs to customers, as I previously did as a Product Marketing Manager at Amazon and Zillow. I am passionate about using data-driven decision making, segmentation and targeting, and marketing automation to drive product adoption and customer satisfaction.

Experience

• Program Manager, Personalization & Experimentation (TEKSystems) · Microsoft2024-09-01 – 2025-02-01

  Led cross-functional collaboration between business, sales, and product teams to integrate AI-powered experimentation tools, aligning them with Digital Direct Sales goals to enhance experiment roadmaps and streamline strategic decision-making.

• Product Manager, Experimentation & Optimization · AT&T (Insight Global)2021-05-01 – 2024-09-01

  Drove ideation, testing, and optimization of ML-powered technical features to enhance the e-commerce shopping experience for millions of AT&T customers, improving customer retention and increasing engagement and revenue for hardware products and wireless services.

• Sr. Product Marketing Manager, Signals & Identity · Facebook (Insight Global)2020-09-01 – 2021-05-01

  Worked with the Signals & Identity Business Marketing team on a 9-month project to support the launch of Conversions API, a technical ads delivery, signals, and privacy product replacing Facebook Pixel.

• Sr. Product Marketing Manager · New Engen, Inc.2019-12-01 – 2020-04-01

  Planned and executed GTM strategy for this adtech startup's SAAS platform product and features. Worked cross-functionally with product and sales teams to prioritize features and refine product roadmap. Drove product positioning, customer lifecycle, and lead generation strategies to assess and create product market fit.

• Product Marketing Manager, Kindle Content · Amazon2015-10-01 – 2019-10-01

  Managed digital marketing for Kindle programs and devices, including product launch strategy, roadmap development and execution of outbound communication for owned, paid, and earned channels (e.g. email, push notifications, social media, display, shopping and text ads).

• Sr. Email Marketing Manager · Zillow2014-05-01 – 2015-07-01

  Led the strategy, production, execution, and reporting of a robust B2B email program focusing on lead generation, lead nurturing and life-cycle messaging. Grew inbound leads 250% year-over-year and increased email list just shy of 2x YOY. Drove new automated email product implementation via Salesforce Marketing Cloud Journey Builder to create a personalized onboarding experience and collect data for channel optimization.

• Email Marketing Manager · Cutter & Buck2012-04-01 – 2014-05-01

  Using Exact Target, managed a robust email marketing program comprising direct-to-consumer and business-to-business communications across multiple segments. Tracked performance, analyzed and reported engagement metrics. Developed and launched new triggered email program, and designed responsive email templates to improve mobile subscriber experience.

Education

• University of WashingtonBachelor's degree

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