Mike Hansen

About

A collaborative, customer-centric leader and Product Leader with 11+ years of experience in product management, UX, and leadership at the intersection of SaaS, cloud computing, A.I., cybersecurity and mobile applications. My background combined with my dedication to enhancing user experiences and optimizing product viability, emphasizes my ability to drive innovation and lead teams to success. My efforts have been recognized by executive leadership, including multiple Key Contributor and Connection Awards from AT&T, and nomination for its esteemed Management Development Program.

Experience

• Lead Technical Product Manager · AT&T2020-08-01 – 2024-10-01

  Responsible for launching and enhancing SaaS products for AT&T at the intersection of mobile, cloud, AI and cybersecurity. Oversaw cloud product lifecycle from inception to 130% average YoY growth by defining technical roadmaps, converting customer insights into growth strategies and product roadmaps, and leading a 15-member cross-functional team in identifying and removing obstacles to growth. Key achievements include: ⬧ Spearheaded AT&T Personal Cloud, driving subscriber growth from 5K to 1M+ and annual revenue to $60M+. ⬧ Orchestrated 13 product releases with 30+ feature enhancements, elevating app ratings by 400 bps to 4.4 in 2-year span. ⬧ Developed financial modeling and board-level presentations that secured $3M annual investment and expansion to 5 sales channels, fueling 130% YoY revenue growth. ⬧ Reversed churn trend by 200 bps and grew storage by 4X through overhaul of cloud onboarding UX by adding a frictionless authentication experience and content backup option to the Android device setup flow. ⬧ Recognized by VP of Device & Services Marketing with 4 AT&T Connection Awards and nomination for AT&T’s Management Development Program for outstanding leadership and exceeding growth objectives. ⬧ Achievements also include completing a comprehensive review of AT&T Personal Cloud’s security controls, executing an over-the-air provisioning campaign affecting over 60 million devices, which boosted daily average users by 20%, and conducting a thorough review of AI-based facial detection features for commercial deployment approval.

• Lead Product Manager · AT&T2014-01-01 – 2020-08-01

  Developed a strategic 0-1 mobile product, managed 3 employees, developed product roadmaps, led exclusive augmented reality partnership, led executive governance, and established product and growth strategies. ⬧ Led UX research and prototyping for new mobile app, resulting in 30M unique users with $18M in cost savings and 4+ Play Store rating in the first 2 years. ⬧ Supported reduction in Android device call volumes by defining and executing content strategies on att.com, resulting in call prevention equivalent to $50M in expense over 3 years. ⬧ Managed partnership with an exclusive, early-stage augmented reality partner, led stakeholder alignment, and collaborated with B2B marketing to establish product-market fit, and product growth strategies. o Executed GTM plan highlighting AT&T's network, exclusive hardware and IP to over 6,600 prospective partners, earning favorable headlines from publications such as Forbes, CNET and Next Reality. o Crafted executive communications and contributed to corporate media strategy to drive impressions and brand awareness. ⬧ Recognized with Key Contributor Award by AT&T’s VP of Network Services for leading the development of the AT&T Device Help app and revolutionizing customer support with device diagnostics and Big Data.

• Senior Web Content Manager · AT&T2010-09-01 – 2013-12-01

  Responsible for leading a team of 10 content managers to enhance att.com and Care support experiences in collaboration with Big Data and Digital teams. I guided the development of technical workflows, launched the Troubleshoot & Resolve tool, and managed CMS migrations. Key accomplishments include delivering $5 million in annual savings through simplified device tutorials and UI redesign, leading the creation of 12 interactive workflows for the Troubleshoot & Resolve site. My role involved orchestrating content strategy workshops, managing technical writing standards, and overseeing web tutorial development for AT&T's smartphone portfolio.

Education

• Cascadia CollegeBusiness, Business Management and Operations

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