Jim Jackson

About

Creative director with more than 20 years of experience shaping culturally relevant brands across retail, consumer products, and technology. Proven leader in building high-performing creative teams and translating brand strategy into compelling visual systems, product experiences, packaging, campaigns, and digital storytelling.

Experience

• VP, Creative Director · Method Communications12-01-2018 – 03-01-2026

  Led the creative vision and design strategy within an international communications and marketing agency, building and scaling a multidisciplinary design practice supporting leading technology and consumer brands. Developed brand identity systems, digital campaigns, and integrated marketing across web, social, video, and product storytelling while partnering with senior marketing and brand leaders to translate strategy into compelling brand experiences. Provided creative leadership for campaigns and brand initiatives for companies including Salesforce, T-mobile, Canva, Quicken, Domo and Young Living.

• Adjunct Faculty · Department of Design, Brigham Young University2019 – 2021

  Taught multiple semesters of Typography Studio, guiding design students in the principles of effective typographic communication. Developed curriculum emphasizing type systems, hierarchy, aesthetics, and visual storytelling. Also taught Professional Practices, introducing students to studio methods, creative collaboration, and the professional standards of the design industry. Developed and updated curriculum to reflect evolving industry practices and the growing integration of digital design disciplines and creative environments.

• Group Creative Director · Periscope2013 – 2019

  Senior creative leader directing integrated brand programs across retail, packaging, digital marketing, product development, and advertising. Founded and scaled the agency’s retail brand practice, building a multidisciplinary team of more than 20 designers. Led creative development across packaging systems, retail environments, advertising, digital content, and product launches, while establishing and directing a Hong Kong design studio supporting global packaging and product development programs. Also created an innovation lab that developed new product concepts and brand extensions, resulting in more than 20 retail product launches for Target, General Mills, DreamWorks, Walgreens and Publix.

• Managing Partner, Creative Director · Boom Island Group2007 – 2013

  Creative leader of a brand and retail design agency specializing in consumer product packaging and retail brand development. Led creative strategy, client relationships, and multidisciplinary teams while driving new business growth. Directed large scale brand architecture and packaging systems across major retail categories, including the rollout of Target’s family of private label brands with thousands of packages designed across consumables, seasonal products, and household goods. Built and maintained senior level client relationships with organizations including Target, General Mills, Best Buy, Taco Bell and Schwinn.

• Group Creative Director · FAME1999 – 2007

  Directed integrated retail marketing programs across packaging, in store marketing, brand identity, and advertising. Led the redesign of Target’s gift card strategy, increasing gift card sales by more than 200 percent. Directed national in store campaigns for major retail seasons including Christmas, Halloween, Easter, and Back to School, while partnering closely with Target’s retail trend and product design teams to align brand storytelling with consumer insights.

Education

• University of UtahBFA, Graphic Design

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