Jin A.

About

Experienced B2B Sales & Marketing Coordinator with 4 years’ experience driving digital campaigns, multi-channel marketing, and growth across New Zealand and Australia. Proven ability to lead marketing, content, and e-commerce initiatives across multiple brands, with a background in communications and media studies. Skilled in event management, customer support, social media, paid ads, content creation, website optimization, CRM, and market research. Proficient in SEO/SEM, analytics, and data-driven campaign planning to accelerate pipeline growth across B2B audiences.

Experience

• Sales and Marketing Coordinator · Nuralite Waterproofing Limited08-01-2022 –

  Lead marketing, content, and e-commerce across four construction brands; planned and executed multi-channel campaigns including paid social, paid search, SEO, and email; grew 20,000+ subscriber base and drove lead generation; built cross-channel content strategies and optimized brand websites for UX and conversion.

• Marketing and Events Assistant · Totara Hospice01-01-2022 – 07-01-2022

  Managed social media and website content for a hospice, growing followers and engagement; produced digital content, email newsletters, and fundraising events to engage donors and volunteers.

• Customer Support · Humm Group04-01-2021 – 12-01-2021

  Engaged directly with customers in a fast-paced fintech environment; captured customer insights, generated sales and service inquiries, and maintained accurate CRM records.

• Marketing Coordinator Intern · Dog On Restaurant08-01-2020 – 11-01-2020

  Supported planning and execution of marketing campaigns and promotions; created and managed social media and email marketing; represented the brand in customer interactions and public engagements.

Education

• University of AucklandBachelor of Arts - BA, Communications and Media Studies
• Google WorkshopDigital Marketing & E-commerce Certification

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