Katie Robertson

About

With a Bachelor of Commerce in International Business and Marketing from the University of Canterbury and a Certificate in Creative Media and Design from Ara Institute of Canterbury, I have a robust foundation in both business and creative fields. My professional journey began with roles such as a Digital Marketing Content Creator at Double Dribble Group, where I honed my skills in social media management and graphic design. As a Marketing Coordinator at Toucan Marketing Co., I enhanced client branding and managed social media strategies. As a Campaign Coordinator at Haymes Paint, I supported the delivery of ATL and BTL marketing campaigns as well as produced collateral that aligned with the business branding and initiatives. Recently, I have taken on freelancing with experience in branding, logo design, web design and brand marketing.

Experience

• Freelance Brand Marketing and Design Specialist · Condiments Creative2025

  Adding flavour to brands that matter. As founder of Condiments creative, I offer brand design and marketing strategy for brands that want to resonate with their audience, and stand out against their competitors.

• Campaign Coordinator · Haymes Paint09-01-2023

  Delivery of Trade and Retail (ATL & BTL) Campaigns in accordance to the Go-To-Market Plan. Coordinated & supported the introduction of below-the-line campaigns into the marketing strategy. Collaboration with key stakeholders to ensure delivery of marketing campaigns. Creation of sales & marketing collateral to support the sales team with business acquisition strategies. Creation of marketing collateral i.e Print collateral, eDM build out, Social Media, digital ad assets for upcoming campaigns. Collaborating with internal and external stakeholders to support the delivery of marketing and brand campaigns.

• Marketing Coordinator · Toucan Marketing Co.05-01-2023 – 08-01-2023

  Maintained strong client relationships through effective communication, ensuring ongoing business rapport. Created high-quality and engaging content for clients across their social media platforms. Planned and executed successful content shoots, collaborating closely with clients to ensure seamless outcomes. Refreshed client branding efforts, resulting in enhanced outreach to new target demographics. Successfully managed social media accounts for clients and reported insights. Delivered constructive monthly reports to clients with positive insight trends.

• Digital Marketing Content Creator · Double Dribble Group05-01-2022 – 03-01-2023

  Successfully developed and implemented marketing campaigns. Planned and scheduled social media posts for Instagram, Facebook and Tik Tok. Planned and executed successful content shoots with both photography and videography. Used Graphic design skills to develop collateral including posters, social media design, billboards, menus, and website design. Worked well in a team setting, providing support and guidance.

Education

• University of CanterburyBachelor of Commerce - BCom, International Business and Marketing
• Ara Institute of CanterburyCertificate in Creative Media and Design, Design and Applied Arts
• Wakatipu High School

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