Jiyoung L.

About

I design cross-disciplinary narratives that help brands, platforms, and institutions connect with Korean audiences in meaningful, lasting ways. With 20+ years across public and private sectors — from presidential comms and global brand launches to social listening and market intelligence — I bridge the gap between strategic insight and creative execution. My work spans national campaigns, investor messaging, industry analysis, and platform storytelling. At the core, I help businesses translate complexity into clarity: distilling local sentiment, guiding communication architecture, and crafting content that drives engagement and trust. Currently building: insight-driven solutions at the intersection of culture, platform strategy, and content innovation.

Experience

• Strategic Consultant — Messaging, Market Insight & Content Strategy · Independent Consultant2024-03-01 –

  Trusted by global teams navigating Korea’s complex media and consumer landscape — from tech giants to digital-first lifestyle brands. Leads communications strategy rooted in market intelligence and audience insight, spanning messaging architecture, cultural localization, and full-funnel content activation. Projects executed across the Americas, Europe, MENA, and Asia-Pacific, tailored for both corporate HQs and regional hubs.

• Director, Head Of Communications | 커뮤니케이션본부 이사 · The Yozma Group2020-04-01 – 2024-03-01

  Led PR/IR, media strategy, and risk comms for a global VC. Supported overseas startups’ Korea entry & stakeholders engagement. Designed high-level events and thought leadership content.

• Senior PR Manager | 언론홍보 차장 · KT2017-01-01 – 2020-01-01

  Directed global media comms for KT 5G during PyeongChang Olympics and 5G launch. Led cross-border press strategy and digital brand storytelling for KT.

• PR Specialist | 홍보 전문위원 · Seoul Metropolitan Government (서울특별시)2015-01-01 – 2017-01-01

  Managed city branding and international media relations. Supported mayor’s PI and foreign press outreach.

• Director of Strategic Planning · Mobile Game & G-learning Studio2010-01-01 – 2014-12-01

  Scaled a mobile gaming business from startup to award-winning developer and publisher. Led licensing deals, global PR, government-funded ed-tech projects, and platform launches in 40+ markets.

• PR Specialist | 국정홍보처, 해외문화홍보원 홍보전문위원 · 문화체육관광부2007-01-01 – 2009-12-01

  Coordinated global media for the Blue House spokesperson office. Led cultural diplomacy efforts through top-tier media.

• Assistant Marketing Manager | 마케팅 · WEBZEN Inc.2003-01-01 – 2004-12-01

  MU Online online and offline advertisements planning and execution, Marketing campaigns

Education

• Macquarie UniversityPG Diploma, Korean-English Translation and Interpreting
• Hankuk University of Foreign StudiesBA, Diplomacy / Russian Language
• Daeil Foreign Language High SchoolRussian Language and Literature

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