Christina Ko

About

Throughout my time studying and working in Korea, France, Spain, and the US, I have been fascinated by how digital technology shapes mass behavior across different societies. My masters and PhD research has focused on platform competition via M&As, digital transformation, viral content, and online user communities. Highlights: - Won the Best Paper Award at the 2021 Academy of Management Proceedings for a paper on how NASDAQ-100 companies compete in platform markets through M&As - Conducted commercial due diligence for a global Fortune 500 firm on a high-growth food startup - Developed frameworks for digital transformation as part of a global, Google-funded project - Created campaigns for brands such as Jo Malone, Chanel, and McDonalds - Launched an online video platform for one of the largest mass media companies in Korea, crafting the brand story and visual identity Please feel free to reach out on LinkedIn or via christinayrko@gmail.com if youd like to connect!

Experience

• Freelance Content Strategist · Freelance07-01-2024

  Synthesized results from competitor and user analysis to redefine product positioning and pricing for an online health coaching service; optimized Squarespace website based on content analytics for improved user retention. Increased engagement rate on Facebook and Instagram by 100% and 117%, respectively, by developing personas and a cohesive storytelling strategy which reshaped content images, graphics, caption copy, and email newsletter.

• Ph.D. Research and Teaching Assistant · University of Minnesota - Carlson School of Management08-01-2021 – 01-01-2023

  Analyzed data trends to identify key factors driving viral user-generated content on social media platforms such as Twitter and Facebook, generating insights for content strategy and engagement optimization. Used R to manipulate data sets (20 M+ data points) from businesses databases such as KLD and Compustat. Created presentations for 4 MBA and undergraduate classes on entrepreneurship and international business by researching business frameworks and 50+ case studies; evaluated student business plans, case analyses, and exams.

• Graduate Research and Teaching Assistant · The Graduate School of Business Seoul National University03-01-2018 – 07-01-2021

  Led a team of 4 on an award-winning paper analyzing the strategic differences underlying the 1,897 acquisitions announced between 2010 and 2019 by platform and non-platform firms listed in the NASDAQ-100. Spearheaded a global, Google-funded publication on digital transformation aiming to educate and present actionable solutions to AI, automation, and evolving workplace norms for policymakers and executives.

• Consulting Intern · A.T. Kearney01-01-2019 – 02-01-2019

  Conducted commercial due diligence on a high-growth digital media startup for an industry leader in multimedia retail, which resulted in a $4.1 million investment, the largest made during the startup's series B funding. Enabled a successful product collaboration between the client and the target by researching food industry trends synergistic with evolving commerce models (video commerce, live commerce, t-commerce, and mobile commerce) that would allow the client to expand its customer base to millennials and gain a competitive edge in e-commerce. Analyzed the financial statements of leading video commerce players to calculate the size and structure of key markets in China, Korea, Japan, Vietnam, and the U.S.

• Public Relations/Crisis Management Intern · FleishmanHillard07-01-2018 – 08-01-2018

  Selected as the only intern to work directly under the Managing Director to develop crisis management strategies for Schindler Group, which filed a $246 million ISD (investor-state dispute) suit against the Korean government. Closely monitored the tone of global and domestic media and created detailed reports on new government policies and the rapidly changing political climate amidst a growing number of ISD cases, which required a thorough understanding of South Korean chaebol (family-run conglomerates) and recapitalization plans. Wrote twice-daily media reports for McDonald's Korea to inform the CEO of frequent labor disputes, industry trends, and the impact of anniversary promotions. Created campaigns and press releases for McDonald's Korea for their 30th anniversary, Big Mac's 50th anniversary, and the record-breaking launch of the Corn Pie, which sold 2 million units in 26 days.

Education

• University of Minnesota - Carlson School of ManagementDoctor of Philosophy - PhD, Business Administration
• Seoul National UniversityMaster of Science - MS, Strategy and International Management
• Harvard Business School OnlineBusiness Administration and Management, General
• The Johns Hopkins UniversityBachelor of Arts - BA, Writing Seminars, International Relations and Affairs
• Sciences PoBachelors Degree, International Relations and Affairs
• Lingua GlobeSpanish Language and Literature
• Yonsei UniversityBachelor of Arts - BA, International Relations and Affairs
• Northwood High SchoolHigh School
• Medill-Northwestern Summer Journalism Institute

Similar talent on Pangea

Babi O.Marketing / Comms Manager | Content, Product, & Brand Strategist | Proven Lead Generation + Growth | Ex-McKinsey, Ralph LaurenSybil W.Digital Marketing & Social Media Growth | Content CreatorLondon, UKCher C.Creative Marketing Strategist and Content Producer specializing in social-first campaigns, creator collaborations, and culturally resonant brand storyLos Angeles, CAMatthew P.Experienced Marketing Strategist with a Strong Background in Strategy Development and Data AnalysisLehi, UT