Jocelyn Hugill

About

With over 15 years experience in marketing, I’ve helped companies all around the world create and execute effective growth marketing strategies, including MasterClass, Snapchat, Lululemon, Nevro, William Grant, Care, California Pizza Kitchen and others.

Experience

• Growth Marketing Consultant · Jocelyn Hugill2019

  - Scaling clients’ paid media programs by focusing on rapid testing, refining existing platforms and introducing new platforms - Establishing and hitting KPI goals - Designing experiments to drive new user growth and improve conversion rates across websites, landing pages and social channels - Reporting and presenting results to leadership - Creative strategy, ideation, execution, testing and reporting Notable achievements: Scaled Nevro’s paid media program by 3x, while dropping CPL’s by over 100% Clients: Nevro, Headlight Health, William Grant, California Pizza Kitchen, Lululemon and others.

• Program Manager · Thrive Digital2018 – 2019

  - Management and mentorship of 20 media planners across 3 teams - Lead the program’s 20+ paid media projects. Program had a monthly spend of roughly $20M+ across Facebook, Google, Bing, X, Pinterest and Snapchat. - Lead the scaling of MasterClass’ Q4 paid media strategy by 5x while maintaining ROAS goals - Lead the strategy and execution of Snapchat’s paid media program for their ‘Snapchat is a Camera’ campaign. Clients: Uber, Snapchat, MasterClass, Vega, Lululemon, Care.com and others.

• Lead Instructor, Social Media Marketing · BrainStation07-01-2019 – 07-01-2020
• Team Strategist · Thrive Digital12-01-2016 – 01-01-2018
• Senior Online Marketing Specialist · Thrive Digital07-01-2016 – 12-01-2016

Education

• The University of WaikatoBachelor of Communication Studies, Majoring in Marketing and Public Relations

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