Pat Gibson

About

Their career spans various roles, including Head of Growth at Bickster, Growth Marketer at Pat Gibson LLC, Growth Mentor and Entrepreneur In Residence at 500 Startups, and Paid Social Director at Wavemaker (GroupM). They also co-founded Rapchat, where they raised over $3M and grew the company to 15M+ users worldwide. Their expertise lies in paid advertising, creative marketing, growth strategies, and fundraising. They have worked with notable clients such as Pernod Ricard, Snapchat, P.F. Chang's, PredictionStrike, and Carrie Underwood's fit52 app. With a Bachelor's degree in International Studies and Spanish, and a minor in Business Institutions from Northwestern University, this professional has a strong educational background.

Experience

• Growth Marketer · Pat Gibson LLC10-01-2019

  Lead growth campaigns for mobile apps, e-commerce products, consumer brands and more. Clients: Pernod Ricard (Jameson, Absolut, Malibu, etc.), Snapchat Mexico, PredictionStrike, Humanity.io, fit52 (Carrie Underwood's fitness app), SolvingAlpha and more Expertise: - Paid Advertising; (Meta/Facebook, Google, TikTok, Apple Search Ads, Snapchat, Twitter, Pinterest, Reddit). - Creative (Content, Influencer marketing, copywriting, A/B testing) - Growth (FTUX, Viral loop, analytics, referral)

• Head of Growth · Bickster08-01-2023 – 06-01-2024

  Led growth for portfolio of 20+ apps including Chatster AI, Rizz AI, Walkster, Fitbit to Health and more. Managed $2M of yearly spend with a $2.5 ROAS across Google, Facebook, TikTok, Apple Search Ads and more. Managed all ASO from descriptions, screenshots, CPPs, In-App Events, keywords and more.

• Growth Mentor | Entrepreneur In Residence · 500 Startups04-01-2020

  Working with startups in 500's portfolio to grow sustainably and raise their next round of funding. Specialties: Paid Acquisition, Growth, Fundraising, Pitching, Mobile Apps, Investor Relations

• Paid Social Lead · Wavemaker01-01-2022 – 02-01-2023

  Led paid social efforts for Pernod Ricard's portfolio of liquor brands like Jameson, Absolut, Malibu, Glenlivet and more across FB/IG, Twitter, Pinterest, Reddit, and Snap. I managed $30M of media spend over the span of my 1 year contract which led to a record year of sales for several brands in the PRUSA portfolio.

• Co-Founder & CMO · Rapchat01-01-2014 – 09-01-2019

  Raised $2M+ and grew the company to 15M+ users worldwide

Education

• Northwestern UniversityBachelors, International Studies and Spanish, Business Institutions Minor
• 500 StartupsBusiness, Entrepreneurship

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