Joe Fitzpatrick

About

With a Master of Science in Digital Marketing and Analytics from Technological University Dublin and a diverse educational background including Data Science, Database Development, and a Bachelor of Arts in Geography and Philosophy, [Your Name] is a seasoned marketing professional. Currently, the Owner and Fractional CMO/Growth Consultant at AdScientist.ca, [Your Name] specializes in making customer acquisition affordable and scalable. They also serve as a Fractional CMO for Sai, guiding leadership and marketing teams through GTM strategy activation. Previous roles include Growth Marketing Consultant at Eirene Cremations and Director of Marketing and Demand Generation at HomeStars, where they achieved significant revenue growth and optimized customer acquisition costs. [Your Name] has a proven track record in developing multi-channel growth strategies and executing national media campaigns.

Experience

• Owner & Fractional CMO/Growth Consultant · AdScientist.ca11-01-2022

  We work with companies struggling to make customer acquisition affordable and scalable.

• Fractional CMO · Sai09-01-2023

  Guiding leadership and marketing teams through GTM strategy activation and partnerships.

• Growth Marketing Consultant · Eirene Cremations11-01-2022 – 12-01-2023

  Helping Eirene's leadership build their marketing foundations and scale their growth, through performance media and data analysis.

• Fractional CMO · Inwit07-01-2023 – 11-01-2023

  B2B sustainable tech start-up focused on reducing waste from corporate events, functions and lunches. Provided a GTM strategy for their new online ordering platform. CRO guidance on UX design. Supported partnership acquisition.

• Director of Marketing and Demand Generation · HomeStars11-01-2022 – 06-01-2023

  -Refocused the marketing team to exceed revenue targets by growing revenue 57% within 5 months. -Optimised for a 50% reduction in CAC on B2C and B2B channels while delivering a balanced marketplace. -Developed multi-channel growth strategies for B2B and B2C. -Delivered and executed a strategy for a national TV and Digital media awareness campaign. -Produced a data-driven forecasting model for B2B and B2C channels. -Set KPIs, ROCKs and career progression for a 10-person marketing team. -Rebuilt the marketing team, growing headcount by 100%.

Education

• Technological University DublinMaster of Science MSc., Digital Marketing and Analytics
• BrainStationData Science
• Dublin Business SchoolDatabase Development and Cloud Technologies
• University College DublinBachelor of Arts (BA), Majored in Geography and Philosophy
• St Macartan's CollegeLeaving cert

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