Joe Maari

About

I’m a creative tech expert with a hacker’s mindset and over a decade of experience in digital media and strategy, working with top minds in leading digital agencies across the EMEA region. Strategist. Technologist. Reluctant marketer turned digital insurgent. With over a decade leading campaigns across MENA’s most aggressive media landscapes, I blend a hacker's mindset with creative instinct with deep technical fluency—from SEO and data modeling to cybersecurity and assisted growth tactics. I make surgical use of vibe coding and agentic swarms to craft high-conversion SEO content in both English and Arabic, tuned not just to rank, but to resonate and crush my competition. Whether heading digital at multinational agencies or bootstrapping growth as a solo operator, I don’t follow trends—I reverse-engineer them. I bring impact, clarity, and disruption to every brief.

Experience

• Freelance Technologist - AI Augmented Digital Marketing & GEO · Freelance03-01-2020

  Helped DTC brands grow through hands-on performance marketing across Meta, Google, and TikTok. Achieved 3–4x ROAS and reduced CAC significantly. Worked on e-commerce funnels, testing creatives, segmenting audiences, and adjusting bids for efficiency. Utilized GA4, Meta Ads Manager, and GTM. Planned and ran campaigns with a focus on retargeting and conversion tracking. Built SEO-focused websites using Next.js, Supabase, and Tailwind. Optimized SEO using tools like Ahrefs and PageSpeed Insights. Audited sites, fixed slowdowns, added schema, and tuned performance.

• Founder · My Hayat AI02-01-2020

  Founded My Hayat, an Arabic mental health chatbot addressing Lebanon’s mental health crisis. Designed for low- to middle-income women from conservative backgrounds. Built and trained the chatbot with Lebanese psychologists, ensuring cultural and religious appropriateness. Developed a WhatsApp-style mobile experience prioritizing anonymity and trust. Devised a monetization strategy with performance marketing and micro-donations. Secured seed funding for product development and rollout.

• Music Producer & Self-Marketer · Myself03-01-2020 – 10-01-2024

  Developed a music business, releasing a techno album on major platforms and Bandcamp. Created album artwork, artist logos, and promotional materials. Managed artist pages and built industry contacts. Released a 4 track EP on Proton Radio. Offered music production consultations and mixing/mastering services on Fiverr.

• Digital Director · OMD04-01-2014 – 06-01-2019

  Led digital transformation and performance strategy for multinational clients in various sectors. Executed integrated digital campaigns with a focus on growth and efficiency. Pioneered programmatic ad buying in Lebanon, enhancing media ROI. Increased digital media investment by 160% through attribution frameworks. Mentored a team of strategists, media buyers, and creatives.

• Digital Planning Manager · Omnicom Media Group04-01-2011 – 01-01-2014

  Managed digital campaigns for PepsiCo and youth-centric brands in the Gulf region. Led performance-driven strategies with A/B testing and optimization. Integrated influencer activations into digital funnels. Developed content strategies for Arabic-speaking Gen Z audiences. Contributed to award-winning campaigns, enhancing OMD’s digital leadership.

Education

• Arizona State UniversityMaster's degree, Computer Science focus on Cybersecurity
• American University in DubaiBachelor's degree, Information Technology
• Al Mawakeb School - Al Garhoud

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