Mohaned Abdelrahman

About

🙋‍♂️ Experienced Digital Marketing & Social Media Expert with a Bachelor's degree in Commerce, and 10+ years of experience on both brand & agency sides in Sales, Marketing, Digital Marketing, Social Media, Digital Paid Campaigns, and Performance Marketing in Canada, Egypt, Qatar, and the UAE. 👉 During those ten years, I have had the privilege to work with many companies and agencies, and with diverse clients and teams around the world. I have learned a lot from them and from working with big brands such as PlayStation, Bethesda Games, Razer Inc., EA Sports, and many more.

Experience

• Marketing & Social Media Executive · Freelancer.com06-01-2019

  Digital Marketing Strategy. Social Media Management. Paid Campaigns. Content Management.

• Digital Campaign Manager · Medical Aesthetic School09-01-2022 – 11-01-2022

  - Create, manage, and optimize all digital campaigns on Google Ads, Facebook & Instagram Ads, TikTok Ads, LinkedIn Ads, and all digital platforms. - Assist in developing the Marketing strategy; the website, social media, digital campaigns, and other marketing activities. - Adapt and implement digital strategies to achieve business goals and objectives. - Oversee and coordinate with outsourcing marketing agencies 'SEO, social media, paid campaigns, and PR' to achieve the business goals. - Analyze and optimize campaign performance, and prepare reposts to present the achievements & KPIs.

• Digital Marketing & Social Media Manager · 8 Point Media11-01-2020 – 12-01-2021

  - Worked with the Managing Director in developing plans and strategies, forecasting, and spending management to improve brand positioning & sales. - Developed and organized marketing and social media strategies to support the brand's business goals & objectives. - Content planning & community management for all social media platforms Facebook, Instagram, Twitter, LinkedIn, YouTube, and other digital platforms. - Planned, managed, and optimized PPC campaigns; paid search, display & video advertising, paid social campaigns, programmatic, native ads, re-marketing, and email campaigns. - Measured and reported on the performance of all digital marketing campaigns. - Worked closely with the Development team, Designers, Photographers, PR, Marketing & Sales teams to ensure marketing goals are met and exceeded. - Analyzed traffic & performance and generated reports to ensure KPIs are achieved. - Stay up to date with digital technology trends, competitors & users, and prepare reports & presentations as needed.

• Marketing and Social Media Specialist · Antonio Trading05-01-2018 – 06-01-2019

  Developed and organized marketing and social media strategies to support brand and business objectives. Built and executed social media strategy through research, benchmarking, messaging, and audience identification. Built and managed social media profiles and digital presence, including Facebook, Twitter, Instagram, Youtube, Snapchat, and other platforms. Created, curated, and managed relevant content (images, video, and written) to reach the company's ideal customers. Prepared social media content calendar, posts, advertising, and promotions across social media platforms. Planned and executed Paid Advertising Campaigns including but not limited to Targeting, Creative Work, Budget Forecasting (clicks, impressions, CTR, engagement, leads), and Reporting. Assisted with social outreach efforts to identify social influencers and potential partners in the market. Worked closely with the website development team, digital marketing agencies, and professional photographers to ensure marketing goals are met and exceeded. Assisted in the production of advertising campaigns involving specialized activities, such as artwork, copywriting, printing materials, billboards, and digital marketing. Monitored competitor activity within social media spaces to align campaign strategies. Stay current with social media trends and tools; attend networking and educational events, read blogs, listen to podcasts, and watch video courses.

• Sales and Marketing Executive · Mosaic Gallery12-01-2014 – 12-01-2017

  Analyzed the market trends and opportunities, including customers and competitors. Developed and organized marketing and advertising campaigns to support sales objectives. Contacted and greeted customers to help them make selections by building customer confidence; offering suggestions and opinions. Quoted and negotiated prices to complete contracts, and reported to the sales manager. Arranged delivery of goods, installation, and after-sale service to provide high-quality customer service. Assisted business growth through the preparation and execution of marketing and advertising objectives. Effectively communicated with customers to ensure all inquiries and issues are dealt with in an efficient manner. Coordinated the design, implementation, and distribution of marketing materials, both print and digital. Maintained specified inventory and assisted in ordering new products according to market conditions. Built and managed social media profiles and presence, including Facebook, Instagram, and Twitter.

Education

• Alexandria University

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