Joe Quattrocchi

About

A graduate of Hamilton College with a Bachelor's Degree in Social Sciences, [Name] has built a robust career in digital marketing and client success. Currently a Paid Ads Specialist at seoplus+, [Name] excels in developing and executing paid media campaigns across platforms like Google Ads, Meta Ads, and LinkedIn Ads. Previously, as a Marketing Manager at Phreesia, [Name] managed Marketo campaigns, optimized landing pages, and significantly increased marketing-qualified contacts. [Name] also served as a Senior Client Success Associate at Phreesia, enhancing client satisfaction and driving revenue growth. With a background as a Digital Marketing Consultant and Account Manager, [Name] has demonstrated expertise in strategic advertising and client relationship management. Additionally, [Name] has experience as a Goaltending and Strength Coach at Complete Athletics, showcasing leadership and customer service skills.

Experience

• Paid Ads Specialist · seoplus+12-01-2023

  Spearheaded the development and execution of paid media campaigns across various platforms including Google Ads, Meta Ads, and LinkedIn Ads, catering to diverse client needs and budgets ranging from $1,000/month to $100,000/month. Acted as the primary point of contact for client communications, effectively conveying campaign strategies, performance insights, and recommendations to ensure alignment with client objectives. Led client meetings, providing strategic guidance and insights on paid media initiatives, fostering trust and confidence in campaign outcomes. Implemented data-driven approaches to optimize campaign performance, leveraging analytical tools and insights to enhance ROI and achieve client success. Collaborated with internal teams to coordinate campaign assets, timelines, and deliverables, ensuring seamless execution and client satisfaction. Proactively identified opportunities for campaign improvement and expansion, driving client growth and long-term engagement.

• Marketing Manager · Phreesia03-01-2021 – 05-01-2023

  Owned the marketing operations of all client-based marketing, including the creation and implementation of all Marketo campaigns. Developed market segmentation through Marketo to create enhanced marketing email campaigns. Managed Salesforce integration with Marketo to ensure correct lead routing. Created and optimized landing pages to increase MQCs by 1,000%. Launched always-on client marketing framework based on post-sale lifecycle stage and respective stage goals that has increased MQCs by 75% and improved account owner operations. Managed our operational team overseas. Supported our launch of patient engagement solutions including Appointment Reminders across upsell and net new segments exceeding influenced goals of $2M. Lead product marketing go-to-market strategy for launches across the product portfolio. Launched A/B tests of our email campaigns. Analyzed data of our email campaigns to increase our engagement by 20% year over year. Responsible for creating webinar campaigns and hosting all client-based webinars.

• Senior Client Success Associate · Phreesia06-01-2020 – 07-01-2021

  Assisted clients in optimizing the usage of the product suite, analyzing data to inform decision-making and enhance customer success. Collaborated with cross-functional teams to deliver tailored solutions that addressed client challenges and objectives. Conducted regular account reviews and check-ins to ensure client satisfaction and identify opportunities for growth. Proactively addressed client concerns and resolved issues in a timely and effective manner. Played a pivotal role in driving client retention and revenue growth through upselling and cross-selling initiatives. Effectively updated CRM for proper account management. Acted as product subject-matter expert, delivering product demos and troubleshooting technical issues. Transitioned to Customer Marketing Manager while still performing Customer Success duties.

• Digital Marketing Consultant and Account Manager · Self Employed07-01-2015 – 09-01-2022

  Managed accounts for small to medium-sized businesses, facilitating their growth through strategic paid advertising initiatives, demonstrating proficiency in account management and client relationship building. Successfully balanced daily operational tasks while overseeing account management responsibilities, ensuring smooth execution of campaigns and proactive client support to drive business growth. Spearheaded the strategic growth of a bootstrapped sports supplement company, orchestrating campaigns across Google Ads, Meta Ads, and Amazon Ads platforms, resulting in a remarkable increase in monthly profitability from $2,000 to $20,000, showcasing expertise in client-centric account management. Achieved an impressive additional revenue of $60,000/month for a client while maintaining a modest $30/day ad spend, highlighting the ability to deliver substantial ROI and tangible results through effective account management and campaign optimization. Collaborated closely with clients to develop and execute tailored marketing strategies, fostering strong partnerships and aligning efforts with client objectives to drive mutual success. Provided sales techniques and guidance to staff, empowering them to leverage leads effectively and maximize conversion opportunities, contributing to overall business growth and client satisfaction.

• Goaltending Coach/Strength Coach · Complete Athletics06-01-2009 – 06-01-2020

  Lead group classes in strength training. Taught people of all ages the art of goaltending. Held 1 on 1 sessions for both goaltending and strength coaching. Honed customer service and leadership skills through working with individuals and small groups.

Education

• Hamilton CollegeBachelors Degree, Social Sciences

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